Influencer Marketing Strategy Guide: A Field Guide from 30+ Industry Experts

A free, tactical playbook for building and scaling an influencer marketing program, taught by the operators who run them.

Your Guide to Creator-Led Growth

Our goal is to help make creator-led growth your competitive advantage. This guide breaks influencer marketing down into seven themes, from first principles through paid social and TikTok Shop, with every lesson taught by a working operator.

Influencer Marketers from:

Top Influencer Marketing Tips

Quick, practical wins from people who run influencer programs for a living.

250+ videos

The Role of Creator Programs in Your Marketing Strategy

Types of Creator Partnerships

Sourcing and Vetting: Finding Influencer Marketing Creators

Sourcing Instagram Creators

Vetting Instagram Creators

What to Book and How to Negotiate Influencer Deals

What to Book on Instagram

What to Book on YouTube

Measuring and Scaling Influencer Marketing Success

Tracking Campaign Success

Reporting Best Practices

TikTok Shop: Influencer Marketing Strategy

Sourcing TikTok Shop Creators

TikTok Shop as an Acquisition Channel

Influencer Insights

"I find that people get lost in the tactic, which is influencer marketing and social media marketing. That's not a goal. It's just a tactic to achieve a larger goal."

Lydia Lee
CEO at For the Clout

"I think brands are realizing is that creators can be a really valuable tool to meet those metrics, to hit those KPIs that you as a business really need to see meaningful growth.”

Molly Savage
Growth Marketing Leader at Bobabam

“While influencer marketer campaigns can be a one-off, you really want to build those relationships to a point where creators are essentially extension of your brand.”

Lindsey Gamble
Influencer Marketing and Creator Economy Consultant & Advisor

”You want to do what's working, tried and true, but at the same time, always keep testing.”

Ryan Waranauskas
Founder of Volt Agency

“When you're trying to report the success of the entire program to C-level execs, the board, or investors, what does that look like?”

Korina Sanchez
Performance Marketing at Chomps