# Influencer Marketing Strategy Guide: A Field Guide from 30+ Industry Experts

## A free, tactical playbook for building and scaling an influencer marketing program, taught by the operators who run them.

## Your Guide to Creator-Led Growth

Our goal is to help make creator-led growth your competitive advantage. This guide breaks influencer marketing down into seven themes, from first principles through paid social and TikTok Shop, with every lesson taught by a working operator.

## Influencer Marketers from:

### Top Influencer Marketing Tips

Quick, practical wins from people who run influencer programs for a living.

**250+** videos

#### [The Role of Creator Programs in Your Marketing Strategy](/content/field-guide/chapter/influencer-marketing-d2c-brands-funnel-guide/index.html)

#### [Types of Creator Partnerships](/content/field-guide/chapter/creator-partnerships-influencer-marketing/index.html)

## Sourcing and Vetting: Finding Influencer Marketing Creators

#### [Sourcing Instagram Creators](/content/field-guide/chapter/instagram-creator-sourcing-guide/index.html)

#### [Vetting Instagram Creators](/content/field-guide/chapter/vet-instagram-creators-for-brand-partnerships/index.html)

## What to Book and How to Negotiate Influencer Deals

#### [What to Book on Instagram](/content/field-guide/chapter/instagram-campaign-booking-guide/index.html)

#### [What to Book on YouTube](/content/field-guide/chapter/how-to-book-youtube-influencer-content/index.html)

## Measuring and Scaling Influencer Marketing Success

#### [Tracking Campaign Success](/content/field-guide/chapter/tracking-influencer-campaign-success/index.html)

#### [Reporting Best Practices](/content/field-guide/chapter/influencer-campaign-reporting-best-practices/index.html)

## TikTok Shop: Influencer Marketing Strategy

#### [Sourcing TikTok Shop Creators](/content/field-guide/chapter/tiktok-shop-acquisition-channel-guide/index.html)

#### [TikTok Shop as an Acquisition Channel](/content/field-guide/chapter/tiktok-shop-creator-sourcing-guide/index.html)

### Influencer Insights

> "I find that people get lost in the tactic, which is influencer marketing and social media marketing. **That's not a goal. It's just a tactic to achieve a larger goal.**"  
>   
> Lydia Lee  
> CEO at For the Clout

> "I think **brands are realizing is that creators can be a really valuable tool** to meet those metrics, to hit those KPIs that you as a business really need to see meaningful growth.”  
>   
> Molly Savage  
> Growth Marketing Leader at Bobabam

> “While influencer marketer campaigns can be a one-off, **you really want to build those relationships to a point where creators are essentially extension of your brand**.”  
>   
> Lindsey Gamble  
> Influencer Marketing and Creator Economy Consultant & Advisor

> ”You want to do what's working, tried and true, but at the same time, **always keep testing**.”  
>   
> Ryan Waranauskas  
> Founder of Volt Agency

> “When you're trying to report the success of the entire program to C-level execs, the board, or investors, **what does that look like?**”  
>   
> Korina Sanchez  
> Performance Marketing at Chomps