paid social performance marketing introduction
Influencer Marketing Strategy Guide: A Field Guide from 30+ Industry Experts
A free, tactical playbook for building and scaling an influencer marketing program, taught by the operators who run them.
Your Guide to Creator-Led Growth
Our goal is to help make creator-led growth your competitive advantage. This guide breaks influencer marketing down into seven themes, from first principles through paid social and TikTok Shop, with every lesson taught by a working operator.
Influencer Marketers from:
Top Influencer Marketing Tips
Quick, practical wins from people who run influencer programs for a living.
250+ videos
Meet Your Influencer Marketing Mentors
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal](/content/field-guide/mentors/ali-appelbaum/index.html)
Amanda Young
Senior TikTok Shop Strategist
ZeroTo1](/content/field-guide/mentors/amanda-young/index.html)
Amber Kai
CEO
Sequincial](/content/field-guide/mentors/amber-kai/index.html)
Anders Bill
Co-Founder
Superfiliate](/content/field-guide/mentors/anders-bill/index.html)
Ashley Brock
Founder
Digital Marketing Academy](/content/field-guide/mentors/ashley-brock/index.html)
Build Your Influencer Marketing Strategy by Topic
Seven themes, thirty-two chapters. Expand any chapter to see its full lesson set.