# Influencer Marketing Strategy Guide: A Field Guide from 30+ Industry Experts

## A free, tactical playbook for building and scaling an influencer marketing program, taught by the operators who run them.

## Your Guide to Creator-Led Growth

Our goal is to help make creator-led growth your competitive advantage. This guide breaks influencer marketing down into seven themes, from first principles through paid social and TikTok Shop, with every lesson taught by a working operator.

## Influencer Marketers from:

### Top Influencer Marketing Tips

Quick, practical wins from people who run influencer programs for a living.

**250+** videos

### Meet Your Influencer Marketing Mentors

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Ali Appelbaum\
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Influencer Marketing Leader\
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formerly Tonal](/content/field-guide/mentors/ali-appelbaum/index.html)

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Amanda Young\
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Senior TikTok Shop Strategist\
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ZeroTo1](/content/field-guide/mentors/amanda-young/index.html)

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Amber Kai\
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CEO\
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Sequincial](/content/field-guide/mentors/amber-kai/index.html)

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Anders Bill\
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Co-Founder\
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Superfiliate](/content/field-guide/mentors/anders-bill/index.html)

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Ashley Brock\
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Founder\
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Digital Marketing Academy](/content/field-guide/mentors/ashley-brock/index.html)

## Build Your Influencer Marketing Strategy by Topic

Seven themes, thirty-two chapters. Expand any chapter to see its full lesson set.

## Foundations: Influencer Marketing Program Fundamentals

#### [The Role of Creator Programs in Your Marketing Strategy](/content/field-guide/chapter/influencer-marketing-d2c-brands-funnel-guide/index.html)

#### [Types of Creator Partnerships](/content/field-guide/chapter/creator-partnerships-influencer-marketing/index.html)

## Sourcing and Vetting: Finding Influencer Marketing Creators

#### [Sourcing Instagram Creators](/content/field-guide/chapter/instagram-creator-sourcing-guide/index.html)

#### [Vetting Instagram Creators](/content/field-guide/chapter/vet-instagram-creators-for-brand-partnerships/index.html)

#### [Sourcing YouTube Creators](/content/field-guide/chapter/sourcing-youtube-creators-influencer-marketing-guide/index.html)

#### [Vetting YouTube Creators](/content/field-guide/chapter/youtube-influencer-marketing-guide/index.html)

#### [Sourcing TikTok Creators](/content/field-guide/chapter/guide-to-sourcing-tiktok-creators/index.html)

#### [Vetting TikTok Creators](/content/field-guide/chapter/vetting-tiktok-creators-for-influencer-marketing/index.html)

## What to Book and How to Negotiate Influencer Deals

#### [What to Book on Instagram](/content/field-guide/chapter/instagram-campaign-booking-guide/index.html)

#### [What to Book on YouTube](/content/field-guide/chapter/how-to-book-youtube-influencer-content/index.html)

## Paid Social: Influencer Marketing for Performance

#### [Ad Creative Best Practices](/content/field-guide/chapter/influencer-ad-creative-best-practices/index.html)

## Contracting and Creator Support in Influencer Marketing

#### [Navigating Influencer Contracts](/content/field-guide/chapter/guide-navigating-social-media-influencer-contracts/index.html)

## Measuring and Scaling Influencer Marketing Success

#### [Tracking Campaign Success](/content/field-guide/chapter/tracking-influencer-campaign-success/index.html)

## TikTok Shop: Influencer Marketing Strategy

#### [Sourcing TikTok Shop Creators](/content/field-guide/chapter/tiktok-shop-acquisition-channel-guide/index.html)