Influencer Marketing Strategy Guide: A Field Guide from 30+ Industry Experts

A free, tactical playbook for building and scaling an influencer marketing program, taught by the operators who run them.

Your Guide to Creator-Led Growth

Our goal is to help make creator-led growth your competitive advantage. This guide breaks influencer marketing down into seven themes, from first principles through paid social and TikTok Shop, with every lesson taught by a working operator.

Influencer Marketers from:

Top Influencer Marketing Tips

Quick, practical wins from people who run influencer programs for a living.

250+ videos

Build Your Influencer Marketing Strategy by Topic

Seven themes, thirty-two chapters. Expand any chapter to see its full lesson set.

Foundations: Influencer Marketing Program Fundamentals

The Role of Creator Programs in Your Marketing Strategy

Types of Creator Partnerships

Sourcing and Vetting: Finding Influencer Marketing Creators

Sourcing Instagram Creators

Vetting Instagram Creators

Sourcing YouTube Creators

Vetting YouTube Creators

Sourcing TikTok Creators

Vetting TikTok Creators

What to Book and How to Negotiate Influencer Deals

What to Book on Instagram

What to Book on YouTube

What to Book on TikTok

How to Negotiate (Best Practices)

Paid Social: Influencer Marketing for Performance

Ad Creative Best Practices

Scaling Success With Paid Media

Contracting and Creator Support in Influencer Marketing

Navigating Influencer Contracts

Writing Creative Briefs

Building Strong Creator Relationships

Content Approval Best Practices

Links, Codes, and Superfiliate

Measuring and Scaling Influencer Marketing Success

Tracking Campaign Success

Reporting Best Practices

Testing and Optimizing Programs

Building a Foundation to Scale

TikTok Shop: Influencer Marketing Strategy

Sourcing TikTok Shop Creators

TikTok Shop as an Acquisition Channel

TikTok LIVE Strategy

TikTok Shop Collaboration Strategies

TikTok Shop Creator Relationships

Measuring TikTok Shop Performance

Scaling TikTok Shop

The Future of TikTok Shop

Lydia Lee
CEO at For the Clout

Molly Savage
Growth Marketing Leader at Bobabam

Lindsey Gamble
Influencer Marketing and Creator Economy Consultant & Advisor

Ryan Waranauskas
Founder of Volt Agency

Korina Sanchez
Performance Marketing at Chomps