# Influencer Marketing Strategy Guide: A Field Guide from 30+ Industry Experts

## A free, tactical playbook for building and scaling an influencer marketing program, taught by the operators who run them.

## Your Guide to Creator-Led Growth

Our goal is to help make creator-led growth your competitive advantage. This guide breaks influencer marketing down into seven themes, from first principles through paid social and TikTok Shop, with every lesson taught by a working operator.

## Influencer Marketers from:

### Top Influencer Marketing Tips

Quick, practical wins from people who run influencer programs for a living.

**250+** videos

## Build Your Influencer Marketing Strategy by Topic

Seven themes, thirty-two chapters. Expand any chapter to see its full lesson set.

## Foundations: Influencer Marketing Program Fundamentals

#### [The Role of Creator Programs in Your Marketing Strategy](/content/field-guide/chapter/influencer-marketing-d2c-brands-funnel-guide/index.html)

#### [Types of Creator Partnerships](/content/field-guide/chapter/creator-partnerships-influencer-marketing/index.html)

## Sourcing and Vetting: Finding Influencer Marketing Creators

#### [Sourcing Instagram Creators](/content/field-guide/chapter/instagram-creator-sourcing-guide/index.html)

#### [Vetting Instagram Creators](/content/field-guide/chapter/vet-instagram-creators-for-brand-partnerships/index.html)

#### [Sourcing YouTube Creators](/content/field-guide/chapter/sourcing-youtube-creators-influencer-marketing-guide/index.html)

#### [Vetting YouTube Creators](/content/field-guide/chapter/youtube-influencer-marketing-guide/index.html)

#### [Sourcing TikTok Creators](/content/field-guide/chapter/guide-to-sourcing-tiktok-creators/index.html)

#### [Vetting TikTok Creators](/content/field-guide/chapter/vetting-tiktok-creators-for-influencer-marketing/index.html)

## What to Book and How to Negotiate Influencer Deals

#### [What to Book on Instagram](/content/field-guide/chapter/instagram-campaign-booking-guide/index.html)

#### [What to Book on YouTube](/content/field-guide/chapter/how-to-book-youtube-influencer-content/index.html)

#### [What to Book on TikTok](/content/field-guide/chapter/tiktok-immersive-influencer-marketing-strategies/index.html)

#### [How to Negotiate (Best Practices)](/content/field-guide/chapter/influencer-negotiation-best-practices/index.html)

## Paid Social: Influencer Marketing for Performance

#### [Ad Creative Best Practices](/content/field-guide/chapter/influencer-ad-creative-best-practices/index.html)

#### [Scaling Success With Paid Media](/content/field-guide/chapter/scaling-influencer-success-paid-media-campaigns/index.html)

## Contracting and Creator Support in Influencer Marketing

#### [Navigating Influencer Contracts](/content/field-guide/chapter/guide-navigating-social-media-influencer-contracts/index.html)

#### [Writing Creative Briefs](/content/field-guide/chapter/guide-influencer-creative-briefs/index.html)

#### [Building Strong Creator Relationships](/content/field-guide/chapter/how-to-build-strong-influencer-relationships/index.html)

#### [Content Approval Best Practices](/content/field-guide/chapter/influencer-content-approval-best-practices/index.html)

#### [Links, Codes, and Superfiliate](/content/field-guide/chapter/referral-links-promo-codes-influencer-marketing/index.html)

## Measuring and Scaling Influencer Marketing Success

#### [Tracking Campaign Success](/content/field-guide/chapter/tracking-influencer-campaign-success/index.html)

#### [Reporting Best Practices](/content/field-guide/chapter/influencer-campaign-reporting-best-practices/index.html)

#### [Testing and Optimizing Programs](/content/field-guide/chapter/testing-optimizing-influencer-marketing-programs/index.html)

#### [Building a Foundation to Scale](/content/field-guide/chapter/develop-foundation-to-scale-influencer-marketing/index.html)

## TikTok Shop: Influencer Marketing Strategy

#### [Sourcing TikTok Shop Creators](/content/field-guide/chapter/tiktok-shop-acquisition-channel-guide/index.html)

#### [TikTok Shop as an Acquisition Channel](/content/field-guide/chapter/tiktok-shop-creator-sourcing-guide/index.html)

#### [TikTok LIVE Strategy](/content/field-guide/chapter/tiktok-live-strategy-guide/index.html)

#### [TikTok Shop Collaboration Strategies](/content/field-guide/chapter/tiktok-shop-collaboration-strategies/index.html)

#### [TikTok Shop Creator Relationships](/content/field-guide/chapter/tiktok-shop-creator-relationship-guide/index.html)

#### [Measuring TikTok Shop Performance](/content/field-guide/chapter/tiktok-shop-performance-metrics/index.html)

#### [Scaling TikTok Shop](/content/field-guide/chapter/tiktok-shop-scaling-guide/index.html)

#### [The Future of TikTok Shop](/content/field-guide/chapter/tiktok-shop-future-trends/index.html)

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**Lydia Lee**  
CEO at For the Clout

**Molly Savage**  
Growth Marketing Leader at Bobabam

**Lindsey Gamble**  
Influencer Marketing and Creator Economy Consultant & Advisor

**Ryan Waranauskas**  
Founder of Volt Agency

**Korina Sanchez**  
Performance Marketing at Chomps