Ali Appelbaum

Influencer Marketing Leader

Ali was a driving force behind Tonal's rise into becoming the world's smartest home gym; working with some of the biggest athletes, celebrities, and influencers including the likes of Lebron James!

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Ali Appelbaum's Collection

[Instagram Influencer Marketing: Using Suggested Accounts to Source Free

Sourcing & Vetting](/content/field-guide/video/instagram-sourcing-by-ali-appelbaum/index.html)

[Fake Followers Instagram: A Brand-Safety-First Vetting Order

Sourcing & Vetting](/content/field-guide/video/instagram-vetting-by-ali-appelbaum/index.html)

[Influencer Marketing Contract Template: The Clauses Brands Forget to Write In

Contracting](/content/field-guide/video/contract-101-by-ali-appelbaum/index.html)

[Creative Brief Template: Why a Mood Board Belongs in Every Deliverable

Contracting](/content/field-guide/video/creative-brief-101-by-ali-appelbaum/index.html)