# Ali Appelbaum

Influencer Marketing Leader

Ali was a driving force behind Tonal's rise into becoming the world's smartest home gym; working with some of the biggest athletes, celebrities, and influencers including the likes of Lebron James!

[LinkedIn](https://www.linkedin.com/in/aliappelbaum/)

## Ali Appelbaum's Collection

[**Instagram Influencer Marketing: Using Suggested Accounts to Source Free**

Sourcing & Vetting](/content/field-guide/video/instagram-sourcing-by-ali-appelbaum/index.html)

[**Fake Followers Instagram: A Brand-Safety-First Vetting Order**

Sourcing & Vetting](/content/field-guide/video/instagram-vetting-by-ali-appelbaum/index.html)

[**Influencer Marketing Contract Template: The Clauses Brands Forget to Write In**

Contracting](/content/field-guide/video/contract-101-by-ali-appelbaum/index.html)

[**Creative Brief Template: Why a Mood Board Belongs in Every Deliverable**

Contracting](/content/field-guide/video/creative-brief-101-by-ali-appelbaum/index.html)