# Amber Kai

## CEO

Amber Kai is the Founder of Sequincial - a creative marketing consulting firm based in Los Angeles, that caters to brands and agencies that want to launch, scale, and perfect their creator marketing strategy.

As a pioneer of the creator economy, she has served as a pivotal force in social media strategy and creator marketing development for over 500 brands and agencies while helping creators become household names. In her first year of business, Amber secured multi-million figures in partnerships with brands like Target, Adobe, Netflix, Armani, Samsung, Saks, and more.

[LinkedIn](https://www.linkedin.com/in/amberkai/)

## Amber Kai's Collection

- [**YouTube Influencer Marketing: Sourcing 250 to 4,000 Creators With Email and SEO**  
  4:18  
  Sourcing & Vetting](/content/field-guide/video/youtube-sourcing-by-amber-kai/index.html)
- [**YouTube Influencer: Why Watching the Videos First Is Non-Negotiable**  
  2:48  
  Sourcing & Vetting](/content/field-guide/video/youtube-vetting-by-amber-kai/index.html)
- [**TikTok Influencer Marketing: Sourcing by Product, Not Keyword**  
  3:19  
  Sourcing & Vetting](/content/field-guide/video/tiktok-sourcing-by-amber-kai/index.html)
- [**Emailing TikTok Influencers: Pre-Outreach Filtering That Stops the Hunt**  
  2:27  
  Sourcing & Vetting](/content/field-guide/video/tiktok-vetting-by-amber-kai/index.html)
- [**YouTube Influencer Marketing: Why the Brief Is Finalized Before Outreach**  
  3:17  
  What to Book](/content/field-guide/video/what-to-book-on-youtube-by-amber-kai/index.html)
- [**TikTok Influencer Marketing: Why 45-Second Content Beats Long-Form**  
  2:31  
  What to Book](/content/field-guide/video/what-to-book-on-tiktok-by-amber-kai/index.html)
- [**How to Negotiate Pay: Why Knowing Costs Comes Before Pitching**  
  4:24  
  What to Book](/content/field-guide/video/how-to-and-how-not-to-negotiate-by-amber-kai/index.html)
- [**How to Negotiate Pay: Levers to Pull Beyond the Cash Number**  
  1:57  
  What to Book](/content/field-guide/video/negotiation-levers-by-amber-kai/index.html)
- [**UGC Content Creator: Why 30 Days Should Be Your Usage Rights Default**  
  3:05  
  Paid Social](/content/field-guide/video/paid-media-best-practices-by-amber-kai/index.html)
- [**Influencer Outreach: Why Relationships Outlast Their Agents**  
  2:59  
  Contracting](/content/field-guide/video/building-strong-creator-relationships-by-amber-kai/index.html)
- [**Content Approval Workflow: The Pre-Approval Step That Kills Re-Shoots**  
  3:53  
  Contracting](/content/field-guide/video/content-approval-dos-and-donts-by-amber-kai/index.html)
- [**Influencer Marketing Reporting: 72 Hours, 30 Days, 60 Days**  
  3:11  
  Measuring](/content/field-guide/video/reporting-analysis-best-practices-by-amber-kai/index.html)