# Anders Bill

**Co-Founder**  
Anders is the Cofounder and CPO of Superfiliate, the fastest growing affiliate and influencer marketing platform. Superfiliate empowers ecommerce brands to scale their creator programs with features like cobranded landing pages, social listening, creator discovery, Meta/TikTok Shop integrations and much more! Anders has been building software in the creator economy for the last ten years and has a deep passion for building design-centric product teams.

[LinkedIn](https://www.linkedin.com/in/anders-bill/)

## Anders Bill's Collection

1. [**Influencer Marketing Strategy: Running Four Distinct Programs in Parallel**  
   4:05  
   Foundations](/content/field-guide/video/the-role-of-creator-programs-in-your-marketing-strategy-by-anders-bill/index.html)
2. [**UGC Creator: Why Only 5-10% of Whitelisting Content Gets Tested**  
   2:11  
   Paid Social](/content/field-guide/video/paid-media-best-practices-by-anders-bill/index.html)
3. [**Influencer Marketing Strategy: A 1-Month Test Window Per Creator**  
   2:05  
   Measuring](/content/field-guide/video/testing-culture-by-anders-bill/index.html)
4. [**Influencer Discount Codes: Why Auto-Generated Landing Pages Convert Higher**  
   2:44  
   Contracting](/content/field-guide/video/links-codes-superfiliates-by-anders-bill/index.html)
5. [**Influencer Marketing Outreach: Why the Top 10-20 Creators Drive Most of Your Sales**  
   1:54  
   Contracting](/content/field-guide/video/building-strong-creator-relantionship-by-anders-bill/index.html)