Brenda Daniel

Growth Partnerships

Brenda Daniel is the Influencers and Organic Growth Lead at Obvi. She’s in charge of building Obvi’s presence on Social via affiliate-based Ambassador Program across Tiktok, Instagram, Youtube and beyond. She also oversees their Paid Influencer, UGC Production efforts, Whitelisting & other Growth partnerships like Events, Brand Partnerships & Marketplaces.

Before Obvi, Brenda was a founding team member at Caraway Home. She’s responsible for making Caraway internet-famous by partnering with over 4k influencers and creators to drive a consistent 15% of all sales (PPS), and over $20MM in revenue via Partnerships.

Brenda is very passionate about DTC e-commerce, especially early stage wellness startups, where she gets to build from the ground up. She’s also passionate about AI, A/B testing, data analytics and Landing Page optimizations.

LinkedIn

Brenda Daniel's Collection

• Marketing Influencer Instagram: Turning Existing Customers Into Ambassadors 2:29 Sourcing & Vetting
• Fake Followers on IG: Why Category Tagging Beats Follower Counts 3:34 Sourcing & Vetting
• Influencer Marketing YouTube: A Base Fee Plus Commission Structure 3:33 Sourcing & Vetting
• How to Negotiate Pay Rate: Why You Should Anchor Half Your Willing Amount 2:55 What to Book
• How to Negotiate Pay Rate: The Sliding Scale Bonus Structure That Works 2:51 What to Book
• Influencer Marketing Contracts: Why Short Contracts Win More Deals 7:10 Contracting
• Creative Brief Example: Why a Brief Is Guidance, Not a Rulebook 3:27 Contracting
• Influencer Discount Code: Why Codes Bleeding Into Search Hurt AOV 2:46 Contracting
• Influencer Marketing Report: Three Metrics for Three Program Types 4:19 Measuring