# Brenda Daniel

## Growth Partnerships

Brenda Daniel is the Influencers and Organic Growth Lead at Obvi. She’s in charge of building Obvi’s presence on Social via affiliate-based Ambassador Program across Tiktok, Instagram, Youtube and beyond. She also oversees their Paid Influencer, UGC Production efforts, Whitelisting & other Growth partnerships like Events, Brand Partnerships & Marketplaces.

Before Obvi, Brenda was a founding team member at Caraway Home. She’s responsible for making Caraway internet-famous by partnering with over 4k influencers and creators to drive a consistent 15% of all sales (PPS), and over $20MM in revenue via Partnerships.

Brenda is very passionate about DTC e-commerce, especially early stage wellness startups, where she gets to build from the ground up. She’s also passionate about AI, A/B testing, data analytics and Landing Page optimizations.

[LinkedIn](https://www.linkedin.com/in/brenda-levy-daniel-804313117/)

## Brenda Daniel's Collection

- [**Marketing Influencer Instagram: Turning Existing Customers Into Ambassadors** 
  2:29 
  Sourcing & Vetting](/content/field-guide/video/instagram-sourcing-by-bren-daniel/index.html)
- [**Fake Followers on IG: Why Category Tagging Beats Follower Counts** 
  3:34 
  Sourcing & Vetting](/content/field-guide/video/instagram-vetting-by-bren-daniel/index.html)
- [**Influencer Marketing YouTube: A Base Fee Plus Commission Structure** 
  3:33 
  Sourcing & Vetting](/content/field-guide/video/youtube-sourcing-by-bren-daniel/index.html)
- [**How to Negotiate Pay Rate: Why You Should Anchor Half Your Willing Amount** 
  2:55 
  What to Book](/content/field-guide/video/how-to-and-how-not-to-negotiate-by-bren-daniel/index.html)
- [**How to Negotiate Pay Rate: The Sliding Scale Bonus Structure That Works** 
  2:51 
  What to Book](/content/field-guide/video/negotiation-levers-by-bren-daniel/index.html)
- [**Influencer Marketing Contracts: Why Short Contracts Win More Deals** 
  7:10 
  Contracting](/content/field-guide/video/contract-101-by-bren-daniel/index.html)
- [**Creative Brief Example: Why a Brief Is Guidance, Not a Rulebook** 
  3:27 
  Contracting](/content/field-guide/video/creative-brief-101-by-bren-daniel/index.html)
- [**Influencer Discount Code: Why Codes Bleeding Into Search Hurt AOV** 
  2:46 
  Contracting](/content/field-guide/video/links-codes-superfiliate-by-bren-daniel/index.html)
- [**Influencer Marketing Report: Three Metrics for Three Program Types** 
  4:19 
  Measuring](/content/field-guide/video/reporting-analysis-best-practices-by-bren-daniel/index.html)