# Brittany Barnes

## Senior Marketing Manager

Brittany Barnes is a TikTok strategist and data-driven Senior Marketing Manager at CLEARSTEM, where she leads the brand’s TikTok department, overseeing organic content, shop, affiliate programs, and TikTok Live. By transforming TikTok into a powerful sales channel, Brittany has positioned CLEARSTEM as one of the pioneering beauty D2C brands in this space. With a Master’s in Integrated Marketing and Data Analytics from NYU, she leverages her background to make data-informed decisions that consistently drive impactful results.

Brittany’s social media journey began in 2019, helping musicians create viral moments on Instagram and TikTok. Since then, she has managed prominent founder accounts, including those of CLEARSTEM’s co-founders, Kayleigh Christina and Danielle Gronich, known as the Acne Guru. Her expertise has been highlighted in industry publications like Chartmetric, reflecting her influence in social media and e-commerce, as she continues to set new standards in TikTok strategy and measurable growth.

[LinkedIn](https://www.linkedin.com/in/brittany-barnes/)

## Brittany Barnes's Collection

1. [**TikTok Shop for Creator: Building Daily WhatsApp Community**  
   2:20  
   TikTok Shop](/content/field-guide/video/nurturing-relationships-with-tiktok-shop-creators-by-brittany-barnes/index.html)
2. [**What Is TikTok Shop: Why You Need All 4 Channels Stacked**  
   1:37  
   TikTok Shop](/content/field-guide/video/the-future-of-tiktok-shop-by-brittany-barnes/index.html)
3. [**TikTok Live Stream: Why It Deserves Its Own Internal Department**  
   2:05  
   TikTok Shop](/content/field-guide/video/how-tiktok-live-fit-into-the-channel-mix-by-brittany-barnes/index.html)
4. [**TikTok Live Streamers: Specificity Before Scale**  
   1:31  
   TikTok Shop](/content/field-guide/video/sourcing-creators-for-tiktok-live-by-brittany-barnes/index.html)
5. [**TikTok Live Shopping: Building a Weekly Show That Actually Sticks**  
   2:21  
   TikTok Shop](/content/field-guide/video/tactical-advice-for-creating-content-on-tiktok-shop-by-brittany-barnes/index.html)
6. [**TikTok Live Streaming: Why It Should Look Like a Recurring TV Channel**  
   2:37  
   TikTok Shop](/content/field-guide/video/how-to-succeed-at-tiktok-live-by-brittany-barnes/index.html)