# Catalina Leyva

Director of Retention and Social Commerce

CRM Director with over 6 years of experience in driving customer loyalty and satisfaction. I possess a deep understanding of customer behavior and how to develop and implement strategies that increase customer retention rates, revenue, and profitability. I am passionate about building lasting relationships with customers and believe that a customer-centric approach is key to success.

[LinkedIn](https://www.linkedin.com/in/catalinaleyva/)

### Catalina Leyva's Collection

[**How to Sell on TikTok Shop: Treating Creators With Customer-Service Urgency**

[TikTok Shop](/content/field-guide/video/scaling-tiktok-shop-by-catalina-leyva/index.html)

[**TikTok Shop Affiliate: Account-Level GMV Bonuses That Build Loyalty**

[TikTok Shop](/content/field-guide/video/strategies-for-collaborating-with-creators-by-catalina-leyva/index.html)

[**TikTok Live Recorder: Why a 5-Minute Loop Beats a 2-Hour Stream**

[TikTok Shop](/content/field-guide/video/how-to-think-about-starting-tiktok-live-as-a-brand-by-catalina-leyva/index.html)

[**TikTok Live Requirements: Matching Promo Mechanic to Business Goal**

[TikTok Shop](/content/field-guide/video/promotion-types-to-lean-into-on-tiktok-by-catalina-leyva/index.html)

[**How to TikTok Live: Polling Affiliates Before You Build the Promo**

[TikTok Shop](/content/field-guide/video/how-to-prepare-your-tiktok-live-calendar-by-catalina-leyva/index.html)