# Dan Albert

Co-Founder & Partner

Dan Albert is a performance-driven marketing expert specializing in influencer marketing and emerging social media trends, with over ten years of industry experience. He is a founding partner of 456 Growth, which includes both 456 Growth Media and 456 Growth Talent. Prior to launching 456 Growth, Dan served as an executive at the New York City boutique agency Central Entertainment Group. His career has focused on supporting celebrity and influencer clients, having represented well-known personalities such as Real Housewives of OC Tamra Judge, Mary Kate Robertson, and MTV’s Nilsa Prowant. Dan has led influencer campaigns for major brands like Fiber One and Sabra Hummus, but his primary focus is on developing and executing performance-driven influencer campaigns for digitally-focused brands for brands focused on Amazon, DTC, Retail, and Social Commerce activities.

[LinkedIn](https://www.linkedin.com/in/danalbert/)

## Dan Albert's Collection

[**TikTok Shop Tracking: Why 85% of Content Underperforms (and It's Fine)**](/content/field-guide/video/measuring-tiktok-shop-performance-by-dan-albert/index.html)

TikTok Shop

[**TikTok Shop Creators: How SMS Authorization Beats Inbox Spam**](/content/field-guide/video/nurturing-relationships-with-tiktok-shop-creators-by-dan-albert/index.html)

TikTok Shop

[**How to Sale on TikTok Shop: Why the Current Window Closes Soon**](/content/field-guide/video/scaling-tiktok-shop-by-dan-albert/index.html)

TikTok Shop

[**Is TikTok Shop Safe: How to Decode 28-Day GMV the Right Way**](/content/field-guide/video/sourcing-creators-on-tiktok-shop-by-dan-albert/index.html)

TikTok Shop

[**TikTok Shop for Creators: Open vs Targeted Campaigns Done Right**](/content/field-guide/video/strategies-for-collaborating-with-creators-by-dan-albert/index.html)

TikTok Shop

[**Is TikTok Shop Legit: Why L'Oreal, Nike, and Liquid IV Are Already In**](/content/field-guide/video/the-future-of-tiktok-shop-by-dan-albert/index.html)

TikTok Shop

[**TikTok Shop Creators: How a 10K-Follower Account Drove $100K in Commissions**](/content/field-guide/video/tiktok-shop-as-an-acquisition-channel-by-dan-albert/index.html)

TikTok Shop