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# Dani Murphy

**Influencer and Partnerships Manager**

Danielle Murphy is an influencer and partnerships manager at MUD\WTR, a wellness brand that offers a healthy alternative to coffee. With over 8 years of experience in DTC growth, social media and influencer marketing, she is an expert in designing and implementing strategic, creative, and measurable campaigns that boost brand awareness, recognition, and loyalty in the DTC market.

[LinkedIn](https://www.linkedin.com/in/danielle-murphyget2know/)

Dani Murphy's Collection

1. [**Influencer Marketing on YouTube: The $100 per 1,000 Views Pricing Math** 
   Length: 1:39
   Topic: What to Book](/content/field-guide/video/what-to-book-on-youtube-by-dani-murphy/index.html)
2. [**UGC Creator: Inside the Creative Huddle That Found a 2-Minute Winner** 
   Length: 1:51
   Topic: Paid Social](/content/field-guide/video/ad-creative-best-practices-by-dani-murphy/index.html)
3. [**UGC Marketing: Two-Track Campaigns That Build a Backlog of Winners** 
   Length: 1:29
   Topic: Paid Social](/content/field-guide/video/paid-media-best-practices-by-dani-murphy/index.html)
4. [**Influencer Outreach Templates: Why Reading the Room Beats the Brief** 
   Length: 1:49
   Topic: Contracting](/content/field-guide/video/building-strong-creator-relationships-by-dani-murphy/index.html)
5. [**Content Approval Process: Compliment Sandwich Feedback That Lands** 
   Length: 2:06
   Topic: Contracting](/content/field-guide/video/content-approval-dos-and-donts-by-dani-murphy/index.html)
6. [**TikTok Shop Discount Code: Splitting Ambassadors From Paid Partners** 
   Length: 1:53
   Topic: Contracting](/content/field-guide/video/links-codes-superfiliate-by-dani-murphy/index.html)
7. [**Influencer Marketing Strategy: A 7-Step Email Onboarding Flow** 
   Length: 3:01
   Topic: Measuring](/content/field-guide/video/scaling-success-by-dani-murphy/index.html)