Delaney Henson

Head of Social & Influencer Marketing
Previously Community Lead at Peloton, Delaney has spent the last 3 years spearheading Brand Social and Community at ŌURA, turning it into one of the most used wearables for sleep, fitness, stress, and health!

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Delaney Henson's Collection

[Instagram Marketing Influencer: Beyond Follower Count Vetting

Sourcing & Vetting](/content/field-guide/video/instagram-sourcing-by-delaney-henson/index.html)

[Instagram Followers Check Fake: Demographic Balance Over Raw Numbers

Sourcing & Vetting](/content/field-guide/video/instagram-vetting-by-delaney-henson/index.html)

[Influencer Marketing Contract: Why 30 Days Beats Perpetuity

Contracting](/content/field-guide/video/contract-101-by-delaney-henson/index.html)

[Creative Brief Examples: The Three-Tier Brief Replacing the Script

Contracting](/content/field-guide/video/creative-brief-101-by-delaney-henson/index.html)

[Content Approval: Why 2 Rounds Belong in the Contract

Contracting](/content/field-guide/video/content-approval-dos-and-donts-by-delaney-henson/index.html)