Kristen Althoff

Senior Director of Influencers and Socials

Kristen Althoff is a seasoned influencer marketing expert with over five years of experience specializing in health and wellness. Initially starting her career in the fashion and beauty sectors, she successfully transitioned into the health and wellness space, where she has made a significant impact. Kristen built MaryRuth's influencer program from the ground up, driving the initiative to generate over $20 million annually.

Her extensive background combines a deep understanding of brand strategy with a passion for promoting wellness. She now serves as a key leader in influencer marketing, shaping innovative strategies that resonate with audiences and elevate brand engagement.

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Kristen Althoff's Collection

[Find YouTube Influencer: Why the First 6 Months Won't Show Direct Sales

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Sourcing & Vetting](/content/field-guide/video/youtube-sourcing-by-kristen-althoff/index.html)

[YouTube Content Creator: Why 3-6 Month Deals Beat One-Off Sponsorships

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Sourcing & Vetting](/content/field-guide/video/youtube-vetting-by-kristen-althoff/index.html)

[Instagram Reels Aspect Ratio: The Two-Part Story Sequence That Converts

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What to Book](/content/field-guide/video/what-to-book-on-instagram-by-kristen-althoff/index.html)

[YouTube Influencer Marketing Agency: Why Day-in-the-Life Performs Best

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What to Book](/content/field-guide/video/what-to-book-on-youtube-by-kristen-althoff/index.html)

[How to Negotiate a Pay Rate: Why You Should Always Request the Media Kit First

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What to Book](/content/field-guide/video/how-to-and-how-not-to-negotiate-by-kristen-althoff/index.html)

[Instagram Reels Views: Why 30-Day License Windows Beat Long Locks

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Paid Social](/content/field-guide/video/paid-media-best-practices-by-kristen-althoff/index.html)

[Influencer Outreach Tools: Heavy Hitters vs Evergreen Categorization

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Contracting](/content/field-guide/video/building-strong-creator-relationships-by-kristen-althoff/index.html)

[Content Approval Software: Cause-and-Effect Storytelling That Performs

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Contracting](/content/field-guide/video/content-approval-dos-and-donts-by-kristen-althoff/index.html)

[Promo Codes for TikTok Shop: When Niche Programs Need Custom Setup

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Contracting](/content/field-guide/video/links-codes-superfiliate-by-kristen-althoff/index.html)

[YouTube Creator Dashboard: A Conversion-First Measurement Model

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Measuring](/content/field-guide/video/reporting-analysis-best-practices-by-kristen-althoff/index.html)

[Influencer Marketing Strategies: Find Your Superstars Before You Scale

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Measuring](/content/field-guide/video/scaling-success-by-kristen-althoff/index.html)

[Influencer Marketing Agency: Why Cross-Brand Pattern Recognition Matters

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Measuring](/content/field-guide/video/growing-your-influencer-marketing-team-by-kristen-althoff/index.html)

[UGC Content Marketing: Why Whitelisting Helps Influencers More Than You Think

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Paid Social](/content/field-guide/video/ad-creative-best-practices-by-kristen-althoff/index.html)