Lauren Maxwell

Director of Influencer Marketing
Lauren is the Director of Influencer Marketing at Dreamland Baby and formerly Athletic Greens. She’s a passionate influencer marketing expert with a proven track record of creating successful campaigns that drive engagement, increase brand awareness, and ultimately, boost revenue. She’s been in the industry for 5 years and has learned a lot about what works (and what doesn't!) when it comes to building a strong influencer and ambassador channel.

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Lauren Maxwell's Collection

• Brand Ambassador Programs: A 4-Tier Customer-to-VIP Structure 3:35 Foundations
• Canva for Instagram Reels: Why Stories Win Mon-Tue-Wed Mornings 3:34 What to Book
• How to Negotiate Salaries: Why You Should Never Name the Number First 1:48 What to Book
• Influencer Outreach Guide: Building a Multi-Touch Communication System 3:39 Contracting
• Social Media Content Approval Process: The 5-Element Brief That Lands First Pass 2:18 Contracting
• Promo Code for TikTok Shop: The Coupon Site Reset Rule 2:27 Contracting
• Influencer Marketing Campaign: The 70/30 Rebook-vs-Test Budget Split 5:43 Measuring