# Lauren Maxwell

**Director of Influencer Marketing**  
Lauren is the Director of Influencer Marketing at Dreamland Baby and formerly Athletic Greens. She’s a passionate influencer marketing expert with a proven track record of creating successful campaigns that drive engagement, increase brand awareness, and ultimately, boost revenue. She’s been in the industry for 5 years and has learned a lot about what works (and what doesn't!) when it comes to building a strong influencer and ambassador channel.

[LinkedIn](https://www.linkedin.com/in/laurenmaureenmaxwell/)

## Lauren Maxwell's Collection
- [**Brand Ambassador Programs: A 4-Tier Customer-to-VIP Structure** 
  3:35 
  Foundations](/content/field-guide/video/types-of-creator-partnerships-by-lauren-maxwell/index.html)
- [**Canva for Instagram Reels: Why Stories Win Mon-Tue-Wed Mornings** 
  3:34 
  What to Book](/content/field-guide/video/what-to-book-on-instagram-by-lauren-maxwell/index.html)
- [**How to Negotiate Salaries: Why You Should Never Name the Number First** 
  1:48 
  What to Book](/content/field-guide/video/negotiation-levers-by-lauren-maxwell/index.html)
- [**Influencer Outreach Guide: Building a Multi-Touch Communication System** 
  3:39 
  Contracting](/content/field-guide/video/building-strong-creator-relationships-by-lauren-maxwell/index.html)
- [**Social Media Content Approval Process: The 5-Element Brief That Lands First Pass** 
  2:18 
  Contracting](/content/field-guide/video/content-approval-dos-and-donts-by-lauren-maxwell/index.html)
- [**Promo Code for TikTok Shop: The Coupon Site Reset Rule** 
  2:27 
  Contracting](/content/field-guide/video/links-codes-superfiliate-by-lauren-maxwell/index.html)
- [**Influencer Marketing Campaign: The 70/30 Rebook-vs-Test Budget Split** 
  5:43 
  Measuring](/content/field-guide/video/scaling-success-by-lauren-maxwell/index.html)