# Lily Comba

**Co-Founder & CEO**

Lily Comba is an expert brand strategist, influencer marketer, and the Co-Founder + CEO of Superbloom, an agency helping brands bridge the gap between performance-driven strategy and human-first campaigns. With nearly a decade of experience in influencer and affiliate marketing, Lily has pioneered some of the industry’s best practices at brands like Seed and Thrive Market.

Her relationship-first approach to the channel has not only resulted in hundreds of millions in revenue but in helping brands value their partners and customers as much as their bottom line.

[LinkedIn](https://www.linkedin.com/in/lilycomba)

## Lily Comba's Collection

[**Influencer Outreach Email Template: Why In-Person Beats Email Cadence** \ 0:47 \ Contracting](/content/field-guide/video/building-strong-creator-relationships-by-lily-comba/index.html)