Lissa Regets

Fractional CMO

Lissa is a fractional CMO with deep digital marketing chops and a track record of generating tangible business growth. Over the last 15 years, she’s worked in various performance and retention marketing capacities for more than 500 companies from pre-market and seed-stage startups to multi-million dollar enterprise brands, and she has managed annual media budgets ranging from $0-$110MM. She’s led marketing seminars at large events such as CES, Hardware Show, and entrepreneurial programs including SCORE and HSN’s American Dreams Program.

Her brand roster includes Unilever’s Dove, Axe, Klondike, Lipton, Degree Men & Women, Tresemme’, and Suave, LG Electronics, Mobile and Appliances, EBY by Sofia Vergara, Homesick Candles, Côte, Lionel Capital, Initialized Capital, ATWATER, and more. Specifically in the creator space, Lissa has worked with Superfiliate, Social Bluebook, CoachBook, Night Media, Fiendish Behavior by Safiya Nygaard, Driver61, Nerd Riot (formerly Epic Hero Shop by New Rockstars), Virtualness.io, Flip, Braid, and a handful of other large creators not named above. She’s also coached social media creators 1:1 and led creator-facing workshops on driving brand and business performance through best-in-class influencer marketing partnerships.

LinkedIn

Lissa Regets's Collection

• Influencer Marketing Campaign: Where Word of Mouth Replaces Traditional Media 1:49 Foundations
• UGC Marketing: A 4-Part Video Framework Built for Online Sales 2:45 Paid Social
• Instagram Reels Dimension: Creators as Targeting Tools Post-iOS 14 3:18 Paid Social
• What Is a Creative Brief: How to Write One That Specifies Outcomes, Not Tasks 1:57 Contracting
• Instagram Influencer Analytics: Seeing the macro picture 2:20 Measuring
• Influencer Marketing Campaigns: How to Double Down When Content Works 1:57 Measuring
• Influencer Marketing Campaigns: A Written Testing Agenda for Single Variables 1:26 Measuring