# Liv Soibelman

### Head of Ecommerce

Liv Soibelman is a results-oriented marketer with expertise in customer acquisition and retention through eCommerce channels. She focuses on creating impactful content that resonates with contemporary culture, consistently strengthening the connection between consumers and products.

Currently, Liv serves as the Head of Ecommerce at Blueprint, where she applies her knowledge to develop marketing strategies that drive profitable growth. Her dedication to understanding consumer behavior and market trends makes her a valuable asset to any marketing team, committed to achieving measurable results and enhancing brand loyalty.

[LinkedIn](https://www.linkedin.com/in/livsoibelman/)

### Liv Soibelman's Collection

- [**IG Influencer Marketing: Why Customer Subsets Beat Follower Counts** 
  2:32
  Sourcing & Vetting](/content/field-guide/video/instagram-sourcing-by-liv-soibelman/index.html)
- [**TikTok Influencer Agencies: Build the Relationship Off-Platform First** 
  1:32
  Sourcing & Vetting](/content/field-guide/video/tiktok-sourcing-by-liv-soibelman/index.html)
- [**Vetting TikTok Influencers: Why Oversaturation Is the First Red Flag** 
  2:07
  Sourcing & Vetting](/content/field-guide/video/tiktok-vetting-by-liv-soibelman/index.html)
- [**Canva for Instagram Reels: License Proven Content Instead of Paying Upfront** 
  2:53
  Paid Social](/content/field-guide/video/paid-media-best-practices-by-liv-soibelman/index.html)
- [**Influencer Outreach Examples: Sending Someone to a Creator's Home** 
  3:34
  Contracting](/content/field-guide/video/building-strong-creator-relationships-by-liv-soibelman/index.html)
- [**Content Approval System: Why Removing the Posting Mandate Lifts Posting Rates** 
  2:26
  Contracting](/content/field-guide/video/content-approval-dos-and-donts-by-liv-soibelman/index.html)
- [**TikTok Shop Promo Code First Order: Eliminating the Dev Work** 
  1:51
  Contracting](/content/field-guide/video/links-codes-superfiliate-by-liv-soibelman/index.html)
- [**Influencer Marketing Measurement: Why $50K Returned $500 (and What She Built After)** 
  3:13
  Measuring](/content/field-guide/video/reporting-analysis-best-practices-by-liv-soibelman/index.html)
- [**Micro Influencer Marketing: The Two Creator Types Worth Locking Down** 
  3:35
  Measuring](/content/field-guide/video/scaling-success-by-liv-soibelman/index.html)