Lydia Lee

CEO
Lydia is a digital marketing maven, with over 15 years experience in the Social Media and Influencer Marketing Field across many industries. She has experience building brands from conception to acquisition. Lydia is a data driven marketing professional who has built up brands to be on the Inc 5000's fastest growing private companies list. She has experience in developing efficient, high-impact marketing programs that result in exponential growth.

LinkedIn

Lydia Lee's Collection

• [Instagram Influencer Top: Why Email-in-Bio Signals a Serious Creator

Sourcing & Vetting](/content/field-guide/video/instagram-sourcing-by-lydia-lee/index.html)

• [Vetting Instagram Influencer Metrics: The 2-3% Engagement Floor

Sourcing & Vetting](/content/field-guide/video/instagram-vetting-by-lydia-lee/index.html)

• [YouTube Influencer Database: Why Comment Quality Outweighs Subs

Sourcing & Vetting](/content/field-guide/video/youtube-sourcing-by-lydia-lee/index.html)

• [How to Negotiate Wage: Why You Should Never Negotiate a Single Post

What to Book](/content/field-guide/video/how-to-and-how-not-to-negotiate-by-lydia-lee/index.html)

• [How to Negotiate Wage: Radical Transparency Lines That Actually Work

What to Book](/content/field-guide/video/negotiation-levers-by-lydia-lee/index.html)

• [Influencer Marketing Agreement Template: Where IP Negotiations Stall

Contracting](/content/field-guide/video/contract-101-by-lydia-lee/index.html)

• [Creative Brief Templates: The 4 Questions Every Paid Brief Must Answer

Contracting](/content/field-guide/video/creative-brief-101-by-lydia-lee/index.html)

• [Influencer Discount Codes: Lock Them to New Customers Only

Contracting](/content/field-guide/video/links-codes-superfiliate-by-lydia-lee/index.html)

• [Influencer Marketing Tracking: Why LTV by Source Wins Budget Fights

Measuring](/content/field-guide/video/cpa-cpm-roas-what-metrics-should-your-program-track-by-lydia-lee/index.html)

• [Influencer Marketing Agencies: Why Treating Your Brand Like a TV Network Wins

Measuring](/content/field-guide/video/growing-your-influencer-marketing-team-by-lydia-lee/index.html)

• [TikTok Affiliate Program: Building the CPM Efficiency Case for Budget

Foundations](/content/field-guide/video/types-of-creator-partnerships-by-lydia-lee/index.html)

• [Micro-influencer Marketing: Why a TV Network Plan Comes Before Hires

Measuring](/content/field-guide/video/scaling-success-by-lydia-lee/index.html)