# Lydia Lee

**CEO**  
Lydia is a digital marketing maven, with over 15 years experience in the Social Media and Influencer Marketing Field across many industries. She has experience building brands from conception to acquisition. Lydia is a data driven marketing professional who has built up brands to be on the Inc 5000's fastest growing private companies list. She has experience in developing efficient, high-impact marketing programs that result in exponential growth.

[LinkedIn](https://www.linkedin.com/in/leelydia/)

## Lydia Lee's Collection

- [**Instagram Influencer Top: Why Email-in-Bio Signals a Serious Creator**

Sourcing & Vetting](/content/field-guide/video/instagram-sourcing-by-lydia-lee/index.html)
- [**Vetting Instagram Influencer Metrics: The 2-3% Engagement Floor**

Sourcing & Vetting](/content/field-guide/video/instagram-vetting-by-lydia-lee/index.html)
- [**YouTube Influencer Database: Why Comment Quality Outweighs Subs**

Sourcing & Vetting](/content/field-guide/video/youtube-sourcing-by-lydia-lee/index.html)
- [**How to Negotiate Wage: Why You Should Never Negotiate a Single Post**

What to Book](/content/field-guide/video/how-to-and-how-not-to-negotiate-by-lydia-lee/index.html)
- [**How to Negotiate Wage: Radical Transparency Lines That Actually Work**

What to Book](/content/field-guide/video/negotiation-levers-by-lydia-lee/index.html)
- [**Influencer Marketing Agreement Template: Where IP Negotiations Stall**

Contracting](/content/field-guide/video/contract-101-by-lydia-lee/index.html)
- [**Creative Brief Templates: The 4 Questions Every Paid Brief Must Answer**

Contracting](/content/field-guide/video/creative-brief-101-by-lydia-lee/index.html)
- [**Influencer Discount Codes: Lock Them to New Customers Only**

Contracting](/content/field-guide/video/links-codes-superfiliate-by-lydia-lee/index.html)
- [**Influencer Marketing Tracking: Why LTV by Source Wins Budget Fights**

Measuring](/content/field-guide/video/cpa-cpm-roas-what-metrics-should-your-program-track-by-lydia-lee/index.html)
- [**Influencer Marketing Agencies: Why Treating Your Brand Like a TV Network Wins**

Measuring](/content/field-guide/video/growing-your-influencer-marketing-team-by-lydia-lee/index.html)
- [**TikTok Affiliate Program: Building the CPM Efficiency Case for Budget**

Foundations](/content/field-guide/video/types-of-creator-partnerships-by-lydia-lee/index.html)
- [**Micro-influencer Marketing: Why a TV Network Plan Comes Before Hires**

Measuring](/content/field-guide/video/scaling-success-by-lydia-lee/index.html)