# Micah Whitehead

Co-founder and CMO

Micah is the Co-founder and CMO of the Zeroto1 Agency, the “go-to” social commerce agency of record, driving revenue for category-leading and disruptive DTC companies through social ads, performance influencer strategies, and TikTok Shop management.

[LinkedIn](https://www.linkedin.com/in/micahwhitehead)

## Micah Whitehead's Collection

1. [**TikTok Influencer Database: Why Friend-at-Bar Beats Marketing Speak**  
   2:45  
   Sourcing & Vetting](/content/field-guide/video/tiktok-sourcing-by-micah-whitehead/index.html)

2. [**Instagram Reels Templates: Why Whitelisting Beats DIY Production**  
   1:25  
   Paid Social](/content/field-guide/video/paid-media-best-practices-by-micah-whitehead/index.html)

3. [**Examples of Influencer Marketing: Treating It Like a Paid Social Channel**  
   1:42  
   Measuring](/content/field-guide/video/testing-culture-by-micah-whitehead/index.html)

4. [**How to Track TikTok Shop Order: The $1,500 Weekly GMV Threshold**  
   2:29  
   TikTok Shop](/content/field-guide/video/measuring-tiktok-shop-performance-by-micah-whitehead/index.html)

5. [**TikTok Shop Seller Center: Why 90-95% of Your Seeding Should Fail**  
   2:26  
   TikTok Shop](/content/field-guide/video/scaling-tiktok-shop-by-micah-whitehead/index.html)

6. [**TikTok Shop News: The Bar Test for Creator Outreach Copy**  
   2:44  
   TikTok Shop](/content/field-guide/video/sourcing-creators-on-tiktok-shop-by-micah-whitehead/index.html)

7. [**TikTok Affiliate Program: A Three-Tier Open / Targeted / VIP Framework**  
   1:48  
   TikTok Shop](/content/field-guide/video/strategies-for-collaborating-with-creators-by-micah-whitehead/index.html)

8. [**TikTok Shop Seller Center: How Goalie Won With a Giveaway Playbook**  
   2:26  
   TikTok Shop](/content/field-guide/video/the-future-of-tiktok-shop-by-micah-whitehead/index.html)

9. [**TikTok Affiliate Program: Why 95% of TikTok Shop Customers Are New**  
   2:18  
   TikTok Shop](/content/field-guide/video/tiktok-shop-as-an-acquisition-channel-by-micah-whitehead/index.html)