# Molly O'Bryen

Sr. Director of TikTok Shop

I am currently leading Flywheel’s TikTok Shop program where I am leading our service, delivery and go to market planning. I have been leading new retail and customer experience strategies in ecommerce for nearly two decades with two years at Flywheel, three as an entrepreneur and ten at Nordstrom in Ecommerce & Merchandising.

[LinkedIn](https://www.linkedin.com/in/molly-o-bryen-3a050147/)

## Molly O'Bryen's Collection

1. [**Track TikTok Shop Order: Reviewing Multiple Times a Day, Not Weekly**  
   2:36  
   
   TikTok Shop](/content/field-guide/video/measuring-tiktok-shop-performance-by-molly-obryen/index.html)

2. [**TikTok Shop Coupons: Why Exclusivity Reads as VIP to Creators**  
   3:08  
   
   TikTok Shop](/content/field-guide/video/nurturing-relationships-with-tiktok-shop-creators-by-molly-obryen/index.html)

3. [**TikTok Shop Affiliate Program: Start With Your Existing Network**  
   2:43  
   
   TikTok Shop](/content/field-guide/video/sourcing-creators-on-tiktok-shop-by-molly-obryen/index.html)

4. [**TikTok Shop Coupon: Calibrating Incentives to Your Awareness Level**  
   2:52  
   
   TikTok Shop](/content/field-guide/video/strategies-for-collaborating-with-creators-by-molly-obryen/index.html)

5. [**TikTok Shop Affiliate: Why It Collapses Marketing and Sales Into One**  
   3:13  
   
   TikTok Shop](/content/field-guide/video/tiktok-shop-as-an-acquisition-channel-by-molly-obryen/index.html)