# Molly Savage

**Director of Marketing**

Molly is a strategic and analytical omni-channel marketing leader with over 12 years of experience in the CPG space. She specializes in the food & beverage and health & wellness sectors, having worked with brands like BOBABAM, Urban Remedy, Thrive Market, Omsom, and Manukora Honey. She excels at driving revenue growth and market velocity through innovative, scalable solutions.

Molly has successfully launched eCommerce and retail channels, built best-in-class influencer programs, and led paid media initiatives. Passionate about helping businesses succeed, she leverages data to craft impactful storytelling and memorable customer experiences, utilizing a mix of owned, organic, and paid marketing tactics to support omni-channel strategies.

[LinkedIn](https://www.linkedin.com/in/mollysavagebreiner/)

## Molly Savage's Collection

1. [**Examples of Influencer Marketing: From Vanity Plays to Velocity Drivers**  
   1:45  
   Foundations](/content/field-guide/video/the-role-of-creator-programs-in-your-marketing-strategy-by-molly-savage/index.html)
2. [**Creative Brief Advertising: How Bundling Future Campaigns Saves Budget**  
   2:27  
   Contracting](/content/field-guide/video/creative-brief-101-by-molly-savage/index.html)
3. [**Influencer Outreach Platforms: Converting Gifted Creators to Paid Partners**  
   4:36  
   Contracting](/content/field-guide/video/building-strong-creator-relationships-by-molly-savage/index.html)
4. [**TikTok Shop Tracking: Bridging Online Spend to In-Store Conversions**  
   3:54  
   Measuring](/content/field-guide/video/cpa-cpm-roas-what-metrics-should-your-program-track-by-molly-savage/index.html)
5. [**Influencer Marketing Examples: Stop Asking Creators for Formats They Don't Do**  
   2:37  
   Measuring](/content/field-guide/video/testing-culture-by-molly-savage/index.html)
6. [**Influencer Marketing Example: The 3 Signals Before Reinvesting Budget**  
   3:21  
   Measuring](/content/field-guide/video/scaling-success-by-molly-savage/index.html)
7. [**Influencer Agency: Why Cash Flow Decides In-House vs Outsourced**  
   2:35  
   Measuring](/content/field-guide/video/growing-your-influencer-marketing-team-by-molly-savage/index.html)
8. [**Shopify Affiliate Program: Function Over Follower Count Sourcing**  
   3:07  
   Foundations](/content/field-guide/video/types-of-creator-partnerships-by-molly-savage/index.html)
9. [**Influencer Marketing Report: A Weighted Channel Matrix Instead of Last-Click**  
   3:01  
   Measuring](/content/field-guide/video/reporting-analysis-best-practices-by-molly-savage/index.html)