# Oliver Silzer

Partnerships and Business Development

Oliver has worked in partnerships and business development within the marketing technology industry for 10 years. After previous roles with different SaaS and agency companies, he joined TikTok in early 2020, helping launch the TikTok Marketing Partners program, managing partnerships and integrations for creative, media buying and creator marketing to support advertiser growth.

Currently, he leads business development for the TikTok Shop App Store, establishing partnerships with industry leading companies and innovative start ups to build integrations and software solutions to support TikTok Shop Sellers. His professional passion is for emerging technology within the marketing and commerce space, and loves working collaboratively between companies to drive mutual goals.

[LinkedIn](https://www.linkedin.com/in/oliver-silzer/)

## Oliver Silzer's Collection

[**TikTok Shop Sellers Center: Beyond GMV With Add-to-Cart Signals**

TikTok Shop](/content/field-guide/video/measuring-tiktok-shop-performance-by-oliver-silzer/index.html)

[**TikTok Shop News: Why Unexpected Creator Pairings Reach New Buyers**

TikTok Shop](/content/field-guide/video/nurturing-relationships-with-tiktok-shop-creators-by-oliver-silzer/index.html)

[**TikTok Shop Seller Account: Why Polished Ads Don't Work Here**

TikTok Shop](/content/field-guide/video/scaling-tiktok-shop-by-oliver-silzer/index.html)

[**TikTok Shop Affiliate: Running Open and Targeted Plans Together**

TikTok Shop](/content/field-guide/video/sourcing-creators-on-tiktok-shop-by-oliver-silzer/index.html)

[**TikTok Shop for Creator: When the Hidden Targeted Plan Beats Open**

TikTok Shop](/content/field-guide/video/strategies-for-collaborating-with-creators-by-oliver-silzer/index.html)

[**How to Get TikTok Shop: Beating Enterprise Before They Catch On**

TikTok Shop](/content/field-guide/video/the-future-of-tiktok-shop-by-oliver-silzer/index.html)

[**TikTok Shop Coupons: Why It's the Only Channel Collapsing the Whole Funnel**

TikTok Shop](/content/field-guide/video/tiktok-shop-as-an-acquisition-channel-by-oliver-silzer/index.html)