Ryan Waranauskas

Head of Paid Media

Founded and scaled Volt Agency to managing $4M/month in influencer whitelisting campaigns for Amazon, Doordash, InstaCart, and many leaders in the DTC space. After only 2.5 years of operation, Volt was acquired in 2022 by the world's largest affiliate marketing agency, Acceleration Partners.

Co-Founded Betterbrand, the #6 top grossing store on TikTok Shop in the health and wellness category. Scaled from $0 to $35M/year revenue in 3 years alongside growing the team to 15 full time creators, designers, and editors to facilitate a direct-response, highly data-driven creative system.

Over 8+ years of paid social and digital marketing experience, having managed over $125M+ in marketing spend.

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Ryan Waranauskas's

Collection

[**How to Make a Reels on Instagram: Booking for Whitelisting Flexibility** \ 1:07](/content/field-guide/video/what-to-book-on-instagram-by-ryan-waranauskas/index.html)

[**UGC Content Platforms: A Percentage-of-Spend Whitelisting Model** \ 1:45](/content/field-guide/video/paid-media-best-practices-by-ryan-waranauskas/index.html)

[**Influencer Outreach: How to Spot Platform Shifts Early** \ 1:44](/content/field-guide/video/building-strong-creator-relationships-by-ryan-waranauskas/index.html)

[**Content Approval Platform: Why Paying 10–20% More Leads to Higher Standards** \ 1:57](/content/field-guide/video/content-approval-dos-and-donts-by-ryan-waranauskas/index.html)

[**Tool for Influencer Marketing: Why Creative Testing Beats Audience Targeting** \ 1:33](/content/field-guide/video/testing-culture-by-ryan-waranauskas/index.html)

[**Influencer Marketing Examples: How One Micro Creator Drove $250K for Dime** \ 2:18](/content/field-guide/video/scaling-success-by-ryan-waranauskas/index.html)