# Sarah Crow

## Manager of Creator Success

Sarah Crow is a DTC marketing vet with five years of experience building the brand ALOHA Collection from $0 to a multi-million dollar company and over two years working in the influencer marketing software industry as a senior strategist consulting with over one hundred brands across a variety of verticals in influencer marketing, 360 marketing, brand, and design. She is now the in-house head of creator program strategy at Superfiliate.

[LinkedIn](https://www.linkedin.com/in/sarahseas/)

## Sarah Crow's Collection

1. [**Influencer Marketing Examples: Matching Creator Type to Funnel Stage**  
   1:26  
   Foundations](/content/field-guide/video/the-role-of-creator-programs-in-your-marketing-strategy-by-sarah-crow/index.html)

2. [**Lululemon Brand Ambassador Program: Three Partnership Buckets to Build**  
   1:31  
   Foundations](/content/field-guide/video/types-of-creator-partnerships-by-sarah-crow/index.html)

3. [**YouTube Influencer: Why Search Longevity Makes Each Booking an SEO Asset**  
   1:04  
   What to Book](/content/field-guide/video/what-to-book-on-youtube-by-sarah-crow/index.html)

4. [**Negotiate Pay Rate: The 15-20% Commission Floor and AOV Math**  
   3:25  
   What to Book](/content/field-guide/video/how-to-and-how-not-to-negotiate-by-sarah-crow/index.html)

5. [**How to Track TikTok Shop Order: Why Site Welcome Discounts Sabotage Your Codes**  
   1:49  
   Measuring](/content/field-guide/video/cpa-cpm-roas-what-metrics-should-your-program-track-by-sarah-crow/index.html)

6. [**Influencer Marketing Tool: When Yoga Creators Hit a Surfer Landing Page**  
   2:15  
   Measuring](/content/field-guide/video/testing-culture-by-sarah-crow/index.html)

7. [**UGC Agency: Why 100-150 Creators Is the Full-Time Hire Mark**  
   3:36  
   Measuring](/content/field-guide/video/growing-your-influencer-marketing-team-by-sarah-crow/index.html)