# Measuring

## CPA, CPM, ROAS - What Metrics Should Your Program Track?  
8 lessons — 28min  
[Read more](/content/field-guide/chapter/tracking-influencer-campaign-success/index.html)

## Reporting & Analysis Best Practices  
10 lessons — [Read more](/content/field-guide/chapter/influencer-campaign-reporting-best-practices/index.html)

## Testing Culture  
7 lessons — 14min  
[Read more](/content/field-guide/chapter/testing-optimizing-influencer-marketing-programs/index.html)

## Scaling Success  
10 lessons — 30min  
[Read more](/content/field-guide/chapter/develop-foundation-to-scale-influencer-marketing/index.html)