Influencer Outreach Examples: Sending Someone to a Creator's Home

By Liv Soibelman Head of Ecommerce

Liv Soibelman, head of e-commerce at Blueprint by Brian Johnson, makes a case for keeping influencer programs in-house rather than handing them to PR agencies, drawing on a decade of scaling Shopify brands. Her central argument is that influencers want to feel like a real person is on the other end of every DM and email, not an automated response that every creator on the list receives.

She describes going as far as sending someone to a creator's home in LA to help them film, ensuring early access to new products, and for Blueprint specifically, inviting creators to dinners with Brian Johnson himself. Liv also pushes back hard on AI-driven sourcing tools, arguing that one-to-one relationship building consistently outperforms mass outreach efficiency.

These influencer outreach examples point to a recurring theme: creators perform better when they feel like an extension of the brand team, not a vendor.

Watch to see exactly how she structures that VIP experience without letting the program become unscalable.

More mentors talking about: Contracting

Anders Bill
Amber Kai
Colleen Pereos

More about: Contracting

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Influencer Outreach Template: Why Auditing a Creator's Skincare Routine Wins
Influencer Marketing Outreach: Why the Top 10-20 Creators Drive Most of Your Sales
Influencer Discount Codes: Why Auto-Generated Landing Pages Convert Higher
Instagram Influencer Outreach Template: Small Talk Rooted in Their Content
What Is a Creative Brief: How to Write One That Specifies Outcomes, Not Tasks
Influencer Marketing Agreement Template: Where IP Negotiations Stall
Influencer Marketing Contract Template: Three Clauses That Catch New Marketers

Themes

Foundations
Sourcing & Vetting
What to Book & How to negotiate the best deal
Paid Social & Performance Marketing
Contracting & Creator Support
Measuring & Scaling Success
TikTok Shop

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