# Promo Code for TikTok Shop: The Coupon Site Reset Rule

By [Lauren Maxwell](/content/field-guide/mentors/lauren-maxwell/index.html)  
Director of Influencer Marketing  
Dreamland Baby

Lauren Maxwell, Director of Influencer Marketing at Dreamland Baby, breaks down exactly how her team manages links and promo codes across every tier of their partner program, from ambassadors to customer affiliates. Every partner receives a unique link and a unique code, and the link automatically applies the discount at checkout, removing friction for the buyer.

Lauren argues that the single most important habit she coaches partners on is simple: share your link, share your code, every single time, because frequency of sharing is directly tied to commission earned.

She also draws a hard line on two behaviors her team prohibits:

- posting codes to coupon sites, which she flags as unfair to the broader ambassador community and triggers an automatic code reset
- dropping codes in Dreamland Baby's own Facebook groups or commenting them on brand Instagram posts, which she treats as a fairness issue across the partner base

If you manage a promo code for TikTok Shop or any affiliate program and want a repeatable policy for protecting code integrity, this two-minute breakdown gives you a model worth stealing.

## More mentors talking about: Contracting  
[Brenda Daniel](/content/field-guide/video/links-codes-superfiliate-by-bren-daniel/index.html)  
Growth Partnerships  
Caraway

[Dani Murphy](/content/field-guide/video/links-codes-superfiliate-by-dani-murphy/index.html)  
Influencer and Partnerships Manager  
MUD\WTR

[Kendall Dickieson](/content/field-guide/video/links-codes-superfiliate-by-kendall-dickieson/index.html)  
Head of Creator Partnerships  
Graza

## More about: Contracting
[Content Approval Workflows: Why Scripts Kill the Story Creators Already Have](/content/field-guide/video/content-approval-dos-and-donts-by-colleen-pereos/index.html)  
by  
Colleen Pereos

[Influencer Outreach Template: Why Auditing a Creator's Skincare Routine Wins](/content/field-guide/video/building-strong-creator-relationships-by-colleen-pereos/index.html)  
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[Influencer Marketing Outreach: Why the Top 10-20 Creators Drive Most of Your Sales](/content/field-guide/video/building-strong-creator-relantionship-by-anders-bill/index.html)  
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Anders Bill

[Influencer Discount Codes: Why Auto-Generated Landing Pages Convert Higher](/content/field-guide/video/links-codes-superfiliates-by-anders-bill/index.html)  
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[Instagram Influencer Outreach Template: Small Talk Rooted in Their Content](/content/field-guide/video/building-strong-creator-relationships-by-rebecca-beach/index.html)  
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[What Is a Creative Brief: How to Write One That Specifies Outcomes, Not Tasks](/content/field-guide/video/creative-brief-101-by-lissa-regets/index.html)  
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[Influencer Marketing Agreement Template: Where IP Negotiations Stall](/content/field-guide/video/contract-101-by-lydia-lee/index.html)  
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Lydia Lee

[Influencer Marketing Contract Template: Three Clauses That Catch New Marketers](/content/field-guide/video/contract-101-by-milan-freeman/index.html)  
by  
Milan Freeman

## Themes
[Foundations](/content/field-guide/theme/foundations/index.html)

[Sourcing & Vetting](/content/field-guide/theme/sourcing-vetting/index.html)

[What to Book & How to negotiate the best deal](/content/field-guide/theme/what-to-book/index.html)

[Paid Social & Performance Marketing](/content/field-guide/theme/paid-social/index.html)

[Contracting & Creator Support](/content/field-guide/theme/contracting/index.html)

[Measuring & Scaling Success](/content/field-guide/theme/measuring/index.html)

[TikTok Shop](/content/field-guide/theme/tiktok-shop/index.html)

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