# Influencer Marketing Report: Three Metrics for Three Program Types

By [Brenda Daniel](/content/field-guide/mentors/bren-daniel/index.html)

Growth Partnerships

Caraway

Bren Daniel, a nine-year influencer marketing veteran who built Caraway's ambassador program from scratch, breaks down exactly which metrics deserve your attention depending on whether you are running affiliate, paid, or campaign-level activations.

For affiliate programs, she argues that clicks and revenue are the only numbers that truly matter at scale, because tracking every piece of published content becomes nearly impossible once a program grows. She draws a clear line between directly attributed revenue, tracked through codes and links in a tool like Superfiliate, and broader reach metrics that matter more for campaign-level reporting. On the paid side, she explains that comparing projected versus actual performance is critical because a missed view-count estimate quietly inflates your real CPM and distorts future budget planning.

She also flags customer lifetime value as an emerging priority, predicting that as Facebook algorithm reach declines and creator economy complexity grows, LTV will shift from a nice-to-have to a core influencer marketing report metric.

Watch to see how Bren recommends balancing all three layers without losing sight of what actually scales revenue.

## More mentors talking about: Measuring

- [Amber Kai (CEO, Sequincial)](/content/field-guide/video/reporting-analysis-best-practices-by-amber-kai/index.html)
- [Jonathan Claydon (Chief Development Officer, Acceleration Partners)](/content/field-guide/video/reporting-analysis-best-practices-by-jonathan-claydon/index.html)

## More about: Measuring

- [Examples of Influencer Marketing: Treating It Like a Paid Social Channel (1:42) by Micah Whitehead](/content/field-guide/video/testing-culture-by-micah-whitehead/index.html)
- [Influencer Marketing Report: A Weighted Channel Matrix Instead of Last-Click (3:01) by Molly Savage](/content/field-guide/video/reporting-analysis-best-practices-by-molly-savage/index.html)
- [Influencer Marketing Agencies: Why Treating Your Brand Like a TV Network Wins (2:56) by Lydia Lee](/content/field-guide/video/growing-your-influencer-marketing-team-by-lydia-lee/index.html)
- [Micro-influencer Marketing: Why a TV Network Plan Comes Before Hires (3:15) by Lydia Lee](/content/field-guide/video/scaling-success-by-lydia-lee/index.html)
- [UGC Agency: Why 100-150 Creators Is the Full-Time Hire Mark (3:36) by Sarah Crow](/content/field-guide/video/growing-your-influencer-marketing-team-by-sarah-crow/index.html)
- [Influencer Agency: Why Cash Flow Decides In-House vs Outsourced (2:35) by Molly Savage](/content/field-guide/video/growing-your-influencer-marketing-team-by-molly-savage/index.html)
- [Influencer Marketing Agency: Why Cross-Brand Pattern Recognition Matters (2:10) by Kristen Althoff](/content/field-guide/video/growing-your-influencer-marketing-team-by-kristen-althoff/index.html)
- [Influencer Marketing Strategy: A 1-Month Test Window Per Creator (2:05) by Anders Bill](/content/field-guide/video/testing-culture-by-anders-bill/index.html)

## Themes

- [Foundations](/content/field-guide/theme/foundations/index.html)
- [Sourcing & Vetting](/content/field-guide/theme/sourcing-vetting/index.html)
- [What to Book & How to negotiate the best deal](/content/field-guide/theme/what-to-book/index.html)
- [Paid Social & Performance Marketing](/content/field-guide/theme/paid-social/index.html)
- [Contracting & Creator Support](/content/field-guide/theme/contracting/index.html)
- [Measuring & Scaling Success](/content/field-guide/theme/measuring/index.html)
- [TikTok Shop](/content/field-guide/theme/tiktok-shop/index.html)

**Welcome to our Influencer Marketing Field Guide**

We've brought together the best minds in influencer marketing to share their best tactics and insights.

Brought by _Superfiliate & Superbloom team_