# TikTok Live Dashboard: A Three-Tier Reporting Cadence

By Josh Butowsky - YouTube

Josh Butowsky, a 10-year influencer marketing veteran who helped build the influencer department at Thrive Market and later founded and sold one of the first direct-response influencer agencies, lays out a tiered reporting cadence that most brand and agency teams skip.

His framework has three levels:

- daily results checks for direct-response teams
- a weekly summary covering spend, influencer count, and top KPIs
- one or two deep-dive analyses per month where you dissect creative categories, days of the week, offers, and campaign briefs all at once

The most actionable part is his rule on goal-setting: every optimization coming out of an analysis must be quantifiable and verifiable. Saying you will test more home-and-decor influencers means nothing without a number attached. Butowsky argues the right version sounds like committing to sourcing 10 new home-and-decor creators before the next reporting cycle.

If your monthly reports keep producing vague action items that are impossible to audit later, this three-minute breakdown shows exactly how to fix that.

## More mentors talking about: Measuring

[Amber Kai\ CEO\ Sequincial](/content/field-guide/video/reporting-analysis-best-practices-by-amber-kai/index.html)

[Brenda Daniel\ Growth Partnerships\ Caraway](/content/field-guide/video/reporting-analysis-best-practices-by-bren-daniel/index.html)

[Jonathan Claydon\ Chief Development Officer\ Acceleration Partners](/content/field-guide/video/reporting-analysis-best-practices-by-jonathan-claydon/index.html)

## More about: Measuring

[Examples of Influencer Marketing: Treating It Like a Paid Social Channel\ 1:42\ by\ Micah Whitehead](/content/field-guide/video/testing-culture-by-micah-whitehead/index.html)

[Influencer Marketing Report: A Weighted Channel Matrix Instead of Last-Click\ 3:01\ by\ Molly Savage](/content/field-guide/video/reporting-analysis-best-practices-by-molly-savage/index.html)

[Influencer Marketing Agencies: Why Treating Your Brand Like a TV Network Wins\ 2:56\ by\ Lydia Lee](/content/field-guide/video/growing-your-influencer-marketing-team-by-lydia-lee/index.html)

[Micro-influencer Marketing: Why a TV Network Plan Comes Before Hires\ 3:15\ by\ Lydia Lee](/content/field-guide/video/scaling-success-by-lydia-lee/index.html)

[UGC Agency: Why 100-150 Creators Is the Full-Time Hire Mark\ 3:36\ by\ Sarah Crow](/content/field-guide/video/growing-your-influencer-marketing-team-by-sarah-crow/index.html)

[Influencer Agency: Why Cash Flow Decides In-House vs Outsourced\ 2:35\ by\ Molly Savage](/content/field-guide/video/growing-your-influencer-marketing-team-by-molly-savage/index.html)

[Influencer Marketing Agency: Why Cross-Brand Pattern Recognition Matters\ 2:10\ by\ Kristen Althoff](/content/field-guide/video/growing-your-influencer-marketing-team-by-kristen-althoff/index.html)

[Influencer Marketing Strategy: A 1-Month Test Window Per Creator\ 2:05\ by\ Anders Bill](/content/field-guide/video/testing-culture-by-anders-bill/index.html)

## Themes

[Foundations](/content/field-guide/theme/foundations/index.html)  
[Sourcing & Vetting](/content/field-guide/theme/sourcing-vetting/index.html)  
[What to Book & How to negotiate the best deal](/content/field-guide/theme/what-to-book/index.html)  
[Paid Social & Performance Marketing](/content/field-guide/theme/paid-social/index.html)  
[Contracting & Creator Support](/content/field-guide/theme/contracting/index.html)  
[Measuring & Scaling Success](/content/field-guide/theme/measuring/index.html)  
[TikTok Shop &](/content/field-guide/theme/tiktok-shop/index.html)