# Instagram Influencer Analytics: Seeing the macro picture

By [Lissa Regets](/content/field-guide/mentors/lissa-regets/index.html)  
Fractional CMO  
ideaBOX Consulting

[Field Guide \| Reporting & Analysis Best Practices by Lissa Regets](https://www.youtube.com/watch?v=meJ9P8rFzbg)

Lissa Regets, fractional CMO and digital marketing consultant with 15 years and 500-plus companies under her belt, walks through the reporting cadence and attribution framework she uses to evaluate influencer campaigns without drawing the wrong conclusions. Her structure is concrete: daily platform checks for anomalies, weekly creative and campaign-level reports from partners, and a monthly cross-platform deep dive comparing the last 30 days to the prior 30. Before any of this, she insists on naming a single source of truth, whether that is Google Analytics, Shopify, or a custom setup in Tableau or Looker. For Instagram influencer analytics and beyond, she layers in UTM parameters, creator-specific landing pages, custom promo codes, unique product bundles, and post-purchase surveys to untangle attribution. Her sharpest point is that influencer creative often moves brand awareness or purchase intent while another channel claims the conversion credit, and that is not a failure. If you have ever turned off an influencer program too soon, this video explains exactly what you were probably measuring wrong.

## More mentors talking about: Measuring

[Amber Kai  
CEO  
Sequincial](/content/field-guide/video/reporting-analysis-best-practices-by-amber-kai/index.html)  
[Brenda Daniel  
Growth Partnerships  
Caraway](/content/field-guide/video/reporting-analysis-best-practices-by-bren-daniel/index.html)  
[Jonathan Claydon  
Chief Development Officer  
Acceleration Partners](/content/field-guide/video/reporting-analysis-best-practices-by-jonathan-claydon/index.html)

## More about: Measuring

[Examples of Influencer Marketing: Treating It Like a Paid Social Channel

by  
Micah Whitehead](/content/field-guide/video/testing-culture-by-micah-whitehead/index.html)  
[Influencer Marketing Report: A Weighted Channel Matrix Instead of Last-Click

by  
Molly Savage](/content/field-guide/video/reporting-analysis-best-practices-by-molly-savage/index.html)  
[Influencer Marketing Agencies: Why Treating Your Brand Like a TV Network Wins

by  
Lydia Lee](/content/field-guide/video/growing-your-influencer-marketing-team-by-lydia-lee/index.html)  
[Micro-influencer Marketing: Why a TV Network Plan Comes Before Hires

by  
Lydia Lee](/content/field-guide/video/scaling-success-by-lydia-lee/index.html)  
[UGC Agency: Why 100-150 Creators Is the Full-Time Hire Mark

by  
Sarah Crow](/content/field-guide/video/growing-your-influencer-marketing-team-by-sarah-crow/index.html)  
[Influencer Agency: Why Cash Flow Decides In-House vs Outsourced

by  
Molly Savage](/content/field-guide/video/growing-your-influencer-marketing-team-by-molly-savage/index.html)  
[Influencer Marketing Agency: Why Cross-Brand Pattern Recognition Matters

by  
Kristen Althoff](/content/field-guide/video/growing-your-influencer-marketing-team-by-kristen-althoff/index.html)  
[Influencer Marketing Strategy: A 1-Month Test Window Per Creator

by  
Anders Bill](/content/field-guide/video/testing-culture-by-anders-bill/index.html)

## Themes

[Foundations  
&](/content/field-guide/theme/foundations/index.html)  
[Sourcing & Vetting  
&](/content/field-guide/theme/sourcing-vetting/index.html)  
[What to Book  
& How to negotiate the best deal](/content/field-guide/theme/what-to-book/index.html)  
[Paid Social  
& Performance Marketing](/content/field-guide/theme/paid-social/index.html)  
[Contracting  
& Creator Support](/content/field-guide/theme/contracting/index.html)  
[Measuring  
& Scaling Success](/content/field-guide/theme/measuring/index.html)  
[TikTok Shop  
&](/content/field-guide/theme/tiktok-shop/index.html)

##### Enjoy high-quality influencer marketing content created by experts

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**Welcome to our Influencer Marketing Field Guide**

We've brought together the best minds in influencer marketing to share their best tactics and insights.