Influencer Marketing Strategy: A 7-Step Email Onboarding Flow

By Dani Murphy
Influencer and Partnerships Manager
MUD\WTR

Dani Murphy, partnerships lead at MUD\WTR with eight years in influencer marketing, walks through the exact scaling system she built to turn a chaotic ambassador inbox into a revenue-driving program. Her first fix was a seven-step email onboarding flow paired with an ambassador guide delivered at every stage, because unanswered questions from newly accepted creators kill momentum fast.

Once that foundation produced a measurable revenue spike, she built a forecasting model off those early numbers to project how many recruits would generate how much revenue, then hired three contract coordinators to handle prospecting and day-to-day communication at scale. To keep the community alive after ambassadors tap their own audiences, she focuses on finding similar creators in the same lane and running a Facebook group where ambassadors connect with each other. Superfiliate is also adding automated DMs to greet first-time posters, because making people feel seen is central to her influencer marketing strategy.

Watch to see how she structures the full flywheel, from first email to sustainable scale.

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