# Influencer Marketing Strategy: A 7-Step Email Onboarding Flow

By [Dani Murphy](/content/field-guide/mentors/dani-murphy/index.html)  
Influencer and Partnerships Manager  
MUD\WTR

Dani Murphy, partnerships lead at MUD\WTR with eight years in influencer marketing, walks through the exact scaling system she built to turn a chaotic ambassador inbox into a revenue-driving program. Her first fix was a seven-step email onboarding flow paired with an ambassador guide delivered at every stage, because unanswered questions from newly accepted creators kill momentum fast.

Once that foundation produced a measurable revenue spike, she built a forecasting model off those early numbers to project how many recruits would generate how much revenue, then hired three contract coordinators to handle prospecting and day-to-day communication at scale. To keep the community alive after ambassadors tap their own audiences, she focuses on finding similar creators in the same lane and running a Facebook group where ambassadors connect with each other. Superfiliate is also adding automated DMs to greet first-time posters, because making people feel seen is central to her influencer marketing strategy.

Watch to see how she structures the full flywheel, from first email to sustainable scale.

## More mentors talking about: Measuring

[Kristen Althoff\  
Senior Director of Influencers and Socials\  
MaryRuth's](/content/field-guide/video/scaling-success-by-kristen-althoff/index.html)

[Lauren Maxwell\  
Director of Influencer Marketing\  
Dreamland Baby](/content/field-guide/video/scaling-success-by-lauren-maxwell/index.html)

[Lissa Regets\  
Fractional CMO\  
ideaBOX Consulting](/content/field-guide/video/scaling-success-by-lissa-regets/index.html)

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