Creator paid media & performance marketing

Scale creator content through paid social with expert performance marketing strategies.

April 4, 2024

Watch now

Brands In Bloom #2 | Creator Paid Media & Performance Marketing

Superfiliate46 subscribers

Table of contents

Story Highlights

What's new

How JLab drove a 30% revenue lift by scaling creator campaigns with SuperBrief
How JLab drove a 30% revenue lift by scaling creator campaigns with SuperBrief

How Lineage scales affiliate relationships without losing the human touch
How Lineage scales affiliate relationships without losing the human touch

How Omnilux drives 93% new customer revenue with Superfiliate’s gifting automations
How Omnilux drives 93% new customer revenue with Superfiliate’s gifting automations

How Epic Gardening built lasting creator partnerships with Superfiliate to drive 40% higher AOV
How Epic Gardening built lasting creator partnerships with Superfiliate to drive 40% higher AOV

How Cymbiotika uses Superfiliate to enroll & engage 1,200+ affiliates
How Cymbiotika uses Superfiliate to enroll & engage 1,200+ affiliates

How Graza drove 7x ROAS using Superfiliate's cobranded landing pages
How Graza drove 7x ROAS using Superfiliate's cobranded landing pages

If you're short on time

Authentic creator content wins. Unedited, native-feeling creator content consistently outperforms polished brand assets. Let creators speak naturally about your product, rather than scripting them.

Testing is key. Run creator content in separate campaigns with different budgets and KPIs from brand content to properly measure performance and prevent cannibalization.

Start with UGC and employees. Begin with low-cost UGC creators and employee content before investing in macro influencers. Authenticity matters more than follower count!

Ready to unlock the secret sauce behind high-performing creator ads? This exclusive session with influencer marketing leaders from Timeline Nutrition, Pet Honesty, and Goop reveals exactly how top brands are scaling with creator content that converts.

Discover why authentic creator content consistently outperforms polished brand assets, and the differences between whitelisting and dark posts. Get insider strategies for balancing in-house vs. creator content, setting up cross-team processes that actually work, and navigating tricky conversations with talent managers about usage rights.

Whether you're just starting out with creator-led ads or looking to optimize existing campaigns, you'll walk away with actionable frameworks for testing, budgeting, and scaling creator-driven performance marketing that drives real ROI.

Make creator partnerships your ultimate growth lever.

Expert Input

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lily Comba
Superbloom founder | CEO