The future of influencer marketing in 2024 | Superfiliate Insiders Webinar
The future of influencer marketing in 2024
Strategic insights from top marketers on building creator communities while balancing revenue and awareness.
January 15, 2024
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Brands In Bloom #1 | The Future of Influencer Marketing in 2024
Superfiliate46 subscribers
Table of contents
Story Highlights
What's new
- How JLab drove a 30% revenue lift by scaling creator campaigns with SuperBrief
- How Lineage scales affiliate relationships without losing the human touch
- How Omnilux drives 93% new customer revenue with Superfiliate’s gifting automations
- How Epic Gardening built lasting creator partnerships with Superfiliate to drive 40% higher AOV
- How Cymbiotika uses Superfiliate to enroll & engage 1,200+ affiliates
- How Graza drove 7x ROAS using Superfiliate's cobranded landing pages
If you're short on time
Authenticity first, deals second. Gift products and test with short-term deals before committing to long-term contracts—let creators genuinely experience your brand first.
Relationships beat transactions. Invest in onboarding calls and ongoing education. Treat creators as humans, not content machines, to build lasting partnerships.
Scale Through Structure. Balance celebrity equity deals with UGC communities by creating clear processes for each creator tier and measuring performance.
Wondering how top brands like AG1, Aura, and Tonal built influencer programs that actually drive results?
In this edition of Brands in Bloom, we dive into the winning strategies behind these powerhouse communities. Discover how to structure programs with practitioners, celebrity partnerships, and UGC creators that feel authentic, not transactional.
Learn the art of balancing short-term testing with long-term ambassador deals, plus insider tips on finding and nurturing brand-fit creator relationships. From gifting strategies that convert to equity partnerships with A-listers, these marketing leaders share exactly how they scaled relationship-driven programs from scratch.
This panel is perfect for influencer marketers ready to move beyond one-off campaigns and build sustainable creator communities that can scale with your brand.
Make creator partnerships your ultimate growth lever.
Expert Input
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Lily Comba
Superbloom founder | CEO