How brands and talent managers can work better together

Bridge the gap between brand marketers and talent managers for stronger creator partnerships.

October 17, 2024

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Brands in Bloom #4 | How Brands and Talent Managers Can Work Better Together - YouTube

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Table of contents

Story Highlights

What's new

1. How JLab drove a 30% revenue lift by scaling creator campaigns with SuperBrief
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2. How Lineage scales affiliate relationships without losing the human touch
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3. How Omnilux drives 93% new customer revenue with Superfiliate’s gifting automations
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4. How Epic Gardening built lasting creator partnerships with Superfiliate to drive 40% higher AOV
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5. How Cymbiotika uses Superfiliate to enroll & engage 1,200+ affiliates
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6. How Graza drove 7x ROAS using Superfiliate's cobranded landing pages
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If you're short on time

• Transparency builds trust. Share KPIs, budgets, and usage expectations upfront—for campaigns to succeed, talent managers need to understand your goals.

• Avoid scripts and usage rights in perpetuity. Let creators speak authentically in their own voice and negotiate specific usage terms, instead of expensive "forever" rights.

• Plan ahead for Q4. Book holiday campaigns early, expect higher pricing due to demand, and be flexible with exclusivity windows.

Ready to transform brand-talent manager relationships? This Brands in Bloom conversation features three powerhouse talent managers sharing how brands can build better partnerships with influencers (and those representing them).

Discover why transparency leads to stronger collaborations and why scripted content kills authenticity. Learn insider secrets about negotiating exclusivity deals, pricing whitelisting fairly, and why usage rights in perpetuity are problematic.

Get tactical advice on writing better briefs, when to waive content approvals, and how to structure hybrid commission deals that actually work. Plus, essential Q4 planning tips including lead times, pricing expectations, and holiday campaign best practices!

Whether you're new to working with talent managers or a veteran, this conversation reveals the collaboration strategies that drive real results for both brands and creators.

Make creator partnerships your ultimate growth lever.

Expert Input
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Lily Comba
Superbloom founder | CEO