# superfiliate.com

> AI-optimized mirror of superfiliate.com containing 428 pages totalling 184,723 words of clean markdown content, structured data, and semantic HTML. Original source: https://superfiliate.com. Last updated: 2026-08-03T17:10:14.337Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [site-root.html](/content/site-root.html) (2,817 words)

## Articles & Blog Posts

- [field-guide/chapter/paid-social-performance-marketing-introduction/index.html](/content/field-guide/chapter/paid-social-performance-marketing-introduction/index.html) (236 words)
- [field-guide/chapter/sourcing-vetting-introduction/index.html](/content/field-guide/chapter/sourcing-vetting-introduction/index.html) (315 words)
- [Influencer Marketing Example | 3 Signals to Scale | Superfiliate](/content/field-guide/video/scaling-success-by-molly-savage/index.html): Influencer marketing example of when to scale: Molly Savage on the 3 signals (recruitment, retail velocity, retail trial) that say it's green light. (353 words)
- [Your all in one Influencer Marketing Hub | Superfiliate](/content/influencer-hub/index.html): Run your end-to-end influencer marketing workflow and give your creators an experience they’re excited to share. (742 words)
- [Influencer Whitelisting: Scale Creator Content With Paid - Field Guide | Superfiliate](/content/field-guide/chapter/scaling-influencer-success-paid-media-campaigns/index.html): Influencer whitelisting turns top creator content into high-performing paid ads. How to scale influencer success across Meta, TikTok, and YouTube. (3,113 words)
- [Influencer Vetting on TikTok: How to Assess Creators - Field Guide | Superfiliate](/content/field-guide/chapter/vetting-tiktok-creators-for-influencer-marketing/index.html): Influencer vetting for TikTok: assess creator demographics, engagement quality, content trends, and sponsored performance before partnering. (2,035 words)
- [Scaling Influencer Marketing: Build the Foundation First - Field Guide | Superfiliate](/content/field-guide/chapter/develop-foundation-to-scale-influencer-marketing/index.html): Scaling influencer marketing starts with a solid foundation. Align your program with business objectives, test new creators, and track performance. (2,898 words)
- [field-guide/chapter/measuring-scaling-success-introduction/index.html](/content/field-guide/chapter/measuring-scaling-success-introduction/index.html) (327 words)
- [YouTube Influencer Marketing: A Complete Brand Guide - Field Guide | Superfiliate](/content/field-guide/chapter/youtube-influencer-marketing-guide/index.html): YouTube influencer marketing delivers evergreen, high-trust content. Why YouTube matters, plus best practices for vetting creators and partnerships. (2,329 words)
- [field-guide/chapter/contracting-creator-support-introduction/index.html](/content/field-guide/chapter/contracting-creator-support-introduction/index.html) (365 words)
- [Field Notes In Practice | From Affiliate to Ambassador: Turning Links into Loyalty](/content/field-notes/in-practice-2/index.html) (1,305 words)
- [Optimizing Influencer Marketing Strategies: Test & Scale - Field Guide | Superfiliate](/content/field-guide/chapter/testing-optimizing-influencer-marketing-programs/index.html): Optimizing influencer marketing strategies through structured testing. How to experiment with new formats, platforms, and creators without risking results. (2,328 words)
- [Influencer Relationships: How to Build Lasting Partnerships - Field Guide | Superfiliate](/content/field-guide/chapter/how-to-build-strong-influencer-relationships/index.html): Strong influencer relationships fuel authentic partnerships and better content. Learn how to build long-term creator relationships that drive results. (2,871 words)
- [How to Find TikTok Influencers for Your Brand - Field Guide | Superfiliate](/content/field-guide/chapter/guide-to-sourcing-tiktok-creators/index.html): Learn how to find TikTok influencers that match your brand. Best practices for keyword search, demographic targeting, and TikTok Shop discovery. (2,269 words)
- [Influencer Ads: Creative Best Practices That Convert - Field Guide | Superfiliate](/content/field-guide/chapter/influencer-ad-creative-best-practices/index.html): Influencer ads outperform studio creative when done right. Best practices for turning creator content into high-performing paid ads across platforms. (1,905 words)
- [Influencer Negotiation: Dos and Don'ts for Marketers - Field Guide | Superfiliate](/content/field-guide/chapter/influencer-negotiation-best-practices/index.html): Master influencer negotiation. The dos and don'ts of negotiating rates and deliverables to maximize budget, secure fair deals, and build partnerships. (2,135 words)
- [How to Sponsor YouTubers: Booking Influencer Content - Field Guide | Superfiliate](/content/field-guide/chapter/how-to-book-youtube-influencer-content/index.html): Learn how to sponsor YouTubers and book the right influencer content, from long-form integrations to Shorts, to drive awareness and conversions. (2,250 words)
- [Uniting influencer & paid teams for Partnership Ad success | Superfiliate Insiders Webinar](/content/insiders/webinar/uniting-influencer-paid-teams-for-partnership-ad-success.html): Break down team silos to unlock creator partnership revenue through Meta's partnership ads. (956 words)
- [First-Party Creator Discovery with Meta | Superfiliate Insiders Webinar](/content/insiders/webinar/join-meta-and-superfiliate-for-our-next-webinar/index.html): Scale partnerships faster with first‑party insights from Meta and Superfiliate’s end‑to‑end creator discovery. (433 words)
- [How to Find YouTube Influencers: A Sourcing Guide - Field Guide | Superfiliate](/content/field-guide/chapter/sourcing-youtube-creators-influencer-marketing-guide.html): Learn how to find YouTube influencers for your brand. Discovery tactics, vetting criteria, and strategies for long-term creator partnerships. (2,010 words)
- [Instagram Influencer Campaigns: Booking Reels vs Stories - Field Guide | Superfiliate](/content/field-guide/chapter/instagram-campaign-booking-guide/index.html): Plan your Instagram influencer campaign with the right deliverables. When to book Reels vs. Stories, plus whitelisting for better paid performance. (1,898 words)
- [How to Negotiate With Influencers: Key Levers for Deals - Field Guide | Superfiliate](/content/field-guide/chapter/influencer-negotiation-levers-for-best-deals/index.html): How to negotiate with influencers using levers beyond price: deliverables, usage rights, timing, and bundles that secure better deals for both sides. (1,810 words)
- [How to Find Instagram Influencers for Your Brand - Field Guide | Superfiliate](/content/field-guide/chapter/instagram-creator-sourcing-guide/index.html): Learn how to find Instagram influencers aligned with your brand. Sourcing strategies to identify authentic creators and engage target communities. (1,232 words)
- [TikTok Scaling: Why Volume Beats Precision on Shop - Field Guide | Superfiliate](/content/field-guide/chapter/tiktok-shop-scaling-guide/index.html): TikTok scaling runs counter to most growth playbooks: volume and reach first, precision second. How to scale TikTok Shop the way the platform rewards. (1,357 words)
- [TikTok Influencer Marketing Strategy: Immersive Content - Field Guide | Superfiliate](/content/field-guide/chapter/tiktok-immersive-influencer-marketing-strategies/index.html): Build a TikTok influencer marketing strategy around immersive, story-driven content. How authentic narratives drive brand awareness on TikTok. (1,677 words)
- [Field Notes | Choosing the Right Voice: Celebrity vs. Creator vs. Athlete](/content/field-notes/choosing-the-right-voice-celebrity-vs-creator-vs-athlete.html) (1,183 words)
- [Where UGC, Influencer, and Paid Media Collide with Cody Plofker, CEO of Jones Road Beauty](/content/field-notes/where-ugc-influencer-and-paid-media-collide-with-cody-plofker-ceo-of-jones-road-beauty.html) (469 words)
- [How to Vet Instagram Influencers for Brand Partnerships - Field Guide | Superfiliate](/content/field-guide/chapter/vet-instagram-creators-for-brand-partnerships/index.html): Learn how to vet Instagram influencers before partnering: follower legitimacy, engagement quality, audience fit, and brand safety checks. (1,464 words)
- [Building Brands That Move as Fast as Consumers](/content/field-notes/in-practice-3/index.html): Join Lily Comba and Sarah Crow in this tactical deep dive with Jay Hunter, CEO of Sprinter and launch lead of k2o by Sprinter, Kylie Jenner’s beauty-first hydration line. (682 words)
- [Types of Creator Partnerships for Influencer Programs - Field Guide | Superfiliate](/content/field-guide/chapter/creator-partnerships-influencer-marketing/index.html): Explore affiliate, ambassador, and paid creator partnerships to build a successful influencer marketing program. Learn which fit your brand's goals. (1,086 words)
- [Influencer Brief: How to Write a Creative Brief That Works - Field Guide | Superfiliate](/content/field-guide/chapter/guide-influencer-creative-briefs/index.html): An influencer brief aligns creators with your campaign. Learn what to include: objectives, brand guidelines, product details, and visual direction. (1,285 words)
- [The future of influencer marketing in 2024 | Superfiliate Insiders Webinar](/content/insiders/webinar/future-of-influencer-marketing/index.html): Strategic insights from top marketers on building creator communities while balancing revenue and awareness. (367 words)
- [TikTok Live Selling: The Complete Social Commerce Guide - Field Guide | Superfiliate](/content/field-guide/chapter/tiktok-live-strategy-guide/index.html): TikTok Live selling is reshaping social commerce. How to plan, host, and scale TikTok Live streams that convert viewers into customers. (909 words)
- [Breaking into an influencer marketing career | Superfiliate Insiders Webinar](/content/insiders/webinar/breaking-into-an-influencer-marketing-career/index.html): Insider advice on breaking into an influencer marketing career from agency, in-house, and creator perspectives. (393 words)
- [Field Notes | From Reach to Resonance: What Will Convert in 2026](/content/field-notes/ep-5/index.html) (403 words)
- [How brands and talent managers can work better together | Superfiliate Insiders Webinar](/content/insiders/webinar/how-brands-and-talent-managers-can-work-better-together.html): Bridge the gap between brand marketers and talent managers for stronger creator partnerships. (392 words)
- [How to Measure Influencer Success: Key Metrics Guide - Field Guide | Superfiliate](/content/field-guide/chapter/tracking-influencer-campaign-success/index.html): Learn how to measure influencer success across campaigns. Key metrics like reach, engagement, and conversions, plus attribution that actually works. (852 words)
- [Meta Trends Report | Superfiliate](/content/meta-trends-report/index.html): The Partnership Ads Unlock: Scaling the Future of Creator-Led Advertising (1,796 words)
- [Creator paid media & performance marketing | Superfiliate Insiders Webinar](/content/insiders/webinar/creator-paid-media-performance-marketing/index.html): Scale creator content through paid social with expert performance marketing strategies. (427 words)
- [Influencer Marketing Reporting: Best Practices Guide - Field Guide | Superfiliate](/content/field-guide/chapter/influencer-campaign-reporting-best-practices/index.html): Influencer marketing reporting done right: best practices for tracking metrics, attribution, and measuring long-term campaign impact. (886 words)
- [Canva for Instagram Reels | Stories on Mon-Wed | Superfiliate](/content/field-guide/video/what-to-book-on-instagram-by-lauren-maxwell/index.html): Canva for Instagram Reels aside, Lauren Maxwell at Dreamland Baby found Stories win on Monday-Wednesday mornings with happy-baby content. (235 words)
- [TikTok Collabs: Creator Collaboration Strategies for Shop - Field Guide | Superfiliate](/content/field-guide/chapter/tiktok-shop-collaboration-strategies/index.html): TikTok collab strategies that fuel Shop affiliate programs: targeted invites, product launches, holiday pushes, and discoverability campaigns. (697 words)
- [YouTube Influencer | The 6-Month Runway | Superfiliate](/content/field-guide/video/youtube-sourcing-by-molly-cole/index.html): YouTube influencer sourcing at Epic Gardening: Molly Cole on the 6-month runway gardening creators need and how she times product sends to planting. (338 words)
- [TikTok Shop Influencers: Sourcing & Outreach Guide - Field Guide | Superfiliate](/content/field-guide/chapter/tiktok-shop-acquisition-channel-guide/index.html): Find TikTok Shop influencers for your affiliate program. Discovery tactics, outreach templates, and how to recruit creators with proven GMV. (960 words)
- [TikTok Shop Growth: The D2C Acquisition Channel Guide - Field Guide | Superfiliate](/content/field-guide/chapter/tiktok-shop-creator-sourcing-guide/index.html): TikTok Shop growth explained for D2C brands. Why TikTok Shop works as a customer acquisition channel and how to capture demand early. (693 words)
- [Influencer Content Approval Process: Do's and Don'ts - Field Guide | Superfiliate](/content/field-guide/chapter/influencer-content-approval-best-practices/index.html): Build a content approval process that keeps influencer campaigns on brand without killing authenticity. Streamline reviews, feedback, and usage rights. (954 words)
- [Instagram Reels Templates | Ask the Creator | Superfiliate](/content/field-guide/video/what-to-book-on-instagram-by-milan-freeman/index.html): Instagram Reels templates aside, Milan Freeman talks to creators first because their analytics know the format the brand can't see from outside. (333 words)
- [TikTok Shop Trends: The Future of Social Commerce - Field Guide | Superfiliate](/content/field-guide/chapter/tiktok-shop-future-trends/index.html): TikTok Shop trends and expert predictions: where social commerce is headed and how brands can position their programs for what comes next. (624 words)
- [Influencer Marketing on YouTube | $100/1,000 Views | Superfiliate](/content/field-guide/video/what-to-book-on-youtube-by-dani-murphy/index.html): Influencer marketing on YouTube simplified: MUD\WTR's Dani Murphy on the $100 per 1,000 views CPM math she uses to price every creator deal. (198 words)
- [Influencer Marketing Funnel: A Guide for D2C Brands - Field Guide | Superfiliate](/content/field-guide/chapter/influencer-marketing-d2c-brands-funnel-guide/index.html): Map influencer marketing to every funnel stage, from awareness to conversion. How D2C brands use creators across the full marketing funnel. (903 words)
- [YouTube Influencer Rates | Three-Format Mix | Superfiliate](/content/field-guide/video/what-to-book-on-youtube-by-lindsey-gamble/index.html): YouTube influencer rates by format: Lindsey Gamble on long-form as the feature, Shorts as the trailer, and live as Q-and-A under one creator deal. (315 words)
- [TikTok Shop Analytics: GMV & Metrics That Matter - Field Guide | Superfiliate](/content/field-guide/chapter/tiktok-shop-performance-metrics/index.html): TikTok Shop analytics explained: GMV, leading indicators, and the metrics that actually predict performance for sellers and affiliate programs. (462 words)
- [TikTok Shop Creator Relationships: A Nurturing Guide - Field Guide | Superfiliate](/content/field-guide/chapter/tiktok-shop-creator-relationship-guide/index.html): Strong TikTok Shop creator relationships drive long-term GMV. How to onboard, support, and retain the affiliates powering your program. (609 words)
- [Vetting TikTok Influencers | Instagram First | Superfiliate](/content/field-guide/video/tiktok-vetting-by-kendall-dickieson/index.html): When an influencer has both TikTok and Instagram accounts, Kendall Dickieson runs Instagram first because Reels whitelisting and story ads beat TikTok-only ROI for Graza. (143 words)
- [Top YouTube Influencer | 3 Manual Tactics | Superfiliate](/content/field-guide/video/youtube-sourcing-by-milan-freeman/index.html): Top YouTube influencer sourcing: Milan Freeman on the 3 manual tactics (search ranking, cross-platform check, collaboration patterns) that beat the tools. (202 words)
- [Instagram Reels Dimension | Full Booking Stack | Superfiliate](/content/field-guide/video/what-to-book-on-instagram-by-kendall-dickieson/index.html): Instagram Reels dimension booking: Kendall Dickieson on stacking a Reel + Stories + TikTok syndication + 90-day whitelisting with 30-day floor. (254 words)
- [Emailing TikTok Influencers | Pre-Outreach Filtering | Superfiliate](/content/field-guide/video/tiktok-vetting-by-amber-kai/index.html): TikTok Influencer Outreach: Amber Kai on the relationship-first email approach (not mass DMs) that filters quality before contact. (413 words)
- [Find YouTube Influencer | The First 30-60 Sec | Superfiliate](/content/field-guide/video/what-to-book-on-youtube-by-milan-freeman/index.html): Find YouTube influencer placements: Milan Freeman on why brand mentions in the first 30 to 60 seconds beat mid-rolls and how integrations beat dedications. (323 words)
- [Influencer on YouTube | Seed 2 Months Early | Superfiliate](/content/field-guide/video/youtube-vetting-by-kendall-dickieson/index.html): Influencer on YouTube vetting: Graza's Kendall Dickieson on seeding products two months before outreach to gauge real interest from organic mentions. (178 words)
- [Superfiliate | Terms of Service](/content/legal/brandterms/index.html) (4,878 words)
- [Influencer Marketing YouTube | Base + Commission | Superfiliate](/content/field-guide/video/youtube-sourcing-by-bren-daniel/index.html): Influencer marketing YouTube structure: Caraway's Bren Daniel on base fee plus commission and using sponsored videos to push down ranking results. (209 words)
- [Influencer Marketing YouTube | The 6-7 Sec Window | Superfiliate](/content/field-guide/video/what-to-book-on-youtube-by-ashley-brock/index.html): Influencer marketing YouTube: Ashley Brock on front-loading brand and offer in the first 6 to 7 seconds to win exposure even when viewers skip. (180 words)
- [Find YouTube Influencer | The No-Apology Rule | Superfiliate](/content/field-guide/video/youtube-vetting-by-molly-cole/index.html): Find YouTube influencer with confidence: Epic Gardening's Molly Cole on why she walks away from creators who apologize for branded content on camera. (316 words)
- [YouTube Influencer Marketing Agency | Day-in-Life Wins | Superfiliate](/content/field-guide/video/what-to-book-on-youtube-by-kristen-althoff/index.html): YouTube influencer marketing agency play: Kristen Althoff on why day-in-the-life content earns YouTube investment Instagram simply can't replicate. (213 words)
- [Find YouTube Influencer | 6 Months of Patience | Superfiliate](/content/field-guide/video/youtube-sourcing-by-kristen-althoff/index.html): Find YouTube influencer for the long term: Kristen Althoff on the 6-month patience window and why mom-content creators are quietly resonating now. (178 words)
- [Brand Ambassador Program | 10-Creator Launch | Superfiliate](/content/field-guide/video/types-of-creator-partnerships-by-colleen-pereos/index.html): Brand ambassador program from zero: Colleen Kelly on ClearStem's 10-creator launch and the 10/15/20% commission tiers at $2,500 and $5,000. (267 words)
- [YouTube Influencer Marketing | Brief Before Outreach | Superfiliate](/content/field-guide/video/what-to-book-on-youtube-by-amber-kai/index.html): YouTube influencer marketing prep: Sequential's Amber Kai on finalizing KPIs and brief before contact and negotiating placement based on watch-time data. (196 words)
- [YouTube Content Creator | 3-6 Month Deals | Superfiliate](/content/field-guide/video/youtube-vetting-by-kristen-althoff/index.html): YouTube content creator partnerships at Mary Ruth's: Kristen Althoff on the 3 to 6 month deal structure that captures real growth, not one-off spikes. (182 words)
- [Influencer Marketing Examples | Format Fit First | Superfiliate](/content/field-guide/video/testing-culture-by-molly-savage/index.html): Influencer marketing examples that protect creators: Boba Bam's Molly Savage on building a format-specific roster instead of forcing wrong-fit asks. (324 words)
- [Influencer Marketing on YouTube | The 6x in 7 Days | Superfiliate](/content/field-guide/video/youtube-sourcing-by-kendall-dickieson/index.html): Influencer marketing on YouTube at Graza: Kendall Dickieson on the August 2023 test video that hit 6x ROAS in 7 days and built a recurring program. (188 words)
- [YouTube Influencer Rates | 3 Formats, 3 States | Superfiliate](/content/field-guide/video/youtube-vetting-by-lindsey-gamble/index.html): YouTube influencer rates by format: Lindsey Gamble on mapping long-form, Shorts, and live to distinct audience states and CTAs in one creator deal. (171 words)
- [Influencer Marketing Contract Template | 3 Key Clauses | Superfiliate](/content/field-guide/video/contract-101-by-milan-freeman/index.html): Influencer marketing contract template gaps: ex-Curology's Milan Freeman on the whitelisting, payment cadence, and termination clauses brands miss. (202 words)
- [YouTube Influencer Marketing Agency | Upload Cadence | Superfiliate](/content/field-guide/video/youtube-vetting-by-mike-newton/index.html): YouTube influencer marketing agency alternative: Mike Newton on average watch time, geographic demographics, and upload cadence as core vetting metrics. (192 words)
- [Influencer Marketing Examples | Match Funnel Stage | Superfiliate](/content/field-guide/video/the-role-of-creator-programs-in-your-marketing-strategy-by-sarah-crow.html): Influencer marketing examples by funnel: Sarah Crow on TOFU creators for new markets and affiliates as the conversion layer at the bottom. (308 words)
- [How to Find YouTube Influencer | Long-Tail Search | Superfiliate](/content/field-guide/video/youtube-sourcing-by-lindsey-gamble/index.html): How to find YouTube influencer partners: Lindsey Gamble on building rosters around long-tail search ranking creators and three distinct content formats. (180 words)
- [YouTube Influencer List | Thumbnail Signals | Superfiliate](/content/field-guide/video/youtube-sourcing-by-mike-newton/index.html): YouTube influencer list shortcuts: Mike Newton on thumbnails, titles, and viewership-to-subscriber ratios as fast pre-outreach editorial signals. (173 words)
- [YouTube Influencer Marketing | Read the Comments | Superfiliate](/content/field-guide/video/youtube-vetting-by-milan-freeman/index.html): YouTube influencer marketing for smaller brands: ex-Curology marketer Milan Freeman on the comment-quality signals that predict creator fit. (166 words)
- [YouTube Influencer | Watch Before Pitch | Superfiliate](/content/field-guide/video/youtube-vetting-by-amber-kai/index.html): YouTube influencer outreach: Sequential's Amber Kai on actually watching a few videos first and writing 'paid' directly into the email subject line. (188 words)
- [TikTok Shop News | The Bar Test | Superfiliate](/content/field-guide/video/sourcing-creators-on-tiktok-shop-by-micah-whitehead.html): TikTok Shop news on outreach: Micah Whitehead on the bar test (would you say it to a friend at a bar?) and segmented affiliate follow-up sequences. (385 words)
- [YouTube Influencer Marketing | SEO-First Sourcing | Superfiliate](/content/field-guide/video/youtube-sourcing-by-amber-kai/index.html): YouTube influencer marketing scaling: Sequential's Amber Kai on going from 250 to 4,000 creators using only Google SEO keywords and a manual workflow. (191 words)
- [Tik Tok Influencer Marketing | Dedicated vs Integrated | Superfiliate](/content/field-guide/video/what-to-book-on-tiktok-by-cristina-vintimilla/index.html): Tik Tok influencer marketing format: Cristina Vintimilla on choosing between a dedicated video (Spark Code ready) and an integrated brand mention. (177 words)
- [How to Sell on TikTok Shop | Ride the Live Wave | Superfiliate](/content/field-guide/video/the-future-of-tiktok-shop-by-pontus-karlsson/index.html): How to sell on TikTok Shop ahead of the wave: Pontus Karlsson on Asian live commerce arriving in the West and rewriting creator content rules. (387 words)
- [YouTube Content Creator | The Green Screen Demo | Superfiliate](/content/field-guide/video/what-to-book-on-youtube-by-kendall-dickieson/index.html): YouTube content creator booking at Graza: Kendall Dickieson on the 30-60 sec integration in the first 25-30% and a green-screen code-entry demo. (193 words)
- [YouTube Influencer Database | Comment Quality First | Superfiliate](/content/field-guide/video/youtube-sourcing-by-lydia-lee/index.html): YouTube influencer database vetting: Lydia Lee on reading comments for purchase intent over off-topic praise and confirming audience geography. (187 words)
- [Vetting TikTok Opportunities | How TikTok Differs | Superfiliate](/content/field-guide/video/tiktok-vetting-by-korina-sanchez/index.html): Vetting opportunities on Instagram differs on TikTok: Korina Sanchez on the 72-hour viral window and creators already talking about your product. (192 words)
- [YouTube Influencer | The SEO Longevity Edge | Superfiliate](/content/field-guide/video/what-to-book-on-youtube-by-sarah-crow/index.html): YouTube influencer SEO edge: Sarah Crow on YouTube as a Google subsidiary where each video keeps surfacing in search results years after posting. (188 words)
- [Tik Tok Influencer | Spread Across Smaller | Superfiliate](/content/field-guide/video/what-to-book-on-tiktok-by-jonathan-claydon/index.html): Tik Tok influencer budgeting: Jonathan Claydon on spreading spend across smaller creators to test, then boosting top organic content with paid media. (175 words)
- [Instagram Reels Views | Reels Beat Static | Superfiliate](/content/field-guide/video/what-to-book-on-instagram-by-colleen-pereos/index.html): Instagram Reels views in skincare: Colleen Kelly on why Reels of bare-faced routines outperform static posts and her monthly takeover format. (199 words)
- [TikTok Shop Sellers Center | Two Futures | Superfiliate](/content/field-guide/video/the-future-of-tiktok-shop-by-korina-sanchez/index.html): TikTok Shop Sellers Center future: Korina Sanchez on TikTok evolving into either an Amazon-like marketplace or a creator-led LTK destination. (346 words)
- [Influencer Marketing Strategy | 4 Parallel Pillars | Superfiliate](/content/field-guide/video/the-role-of-creator-programs-in-your-marketing-strategy-by-anders-bill.html): Influencer marketing strategy in 4 pillars: Anders Bill on running paid media content, ambassadors, social affiliate, and paid creators in parallel. (373 words)
- [Influencer on TikTok | Awareness Only | Superfiliate](/content/field-guide/video/what-to-book-on-tiktok-by-kendall-dickieson/index.html): Influencer on TikTok at Graza: Kendall Dickieson on treating TikTok as awareness for nationwide retail and the 3-video no-mention strategy. (182 words)
- [Influencer Marketing Example | Predict, Then Test | Superfiliate](/content/field-guide/video/testing-culture-by-maurice-rahmey/index.html): Influencer marketing example of discipline: Maurice Rahmey on the learning agenda and why any test without a predicted outcome is a bad test. (290 words)
- [Instagram Reels Length | Seasonality Drives It | Superfiliate](/content/field-guide/video/what-to-book-on-instagram-by-molly-cole/index.html): Instagram Reels length aside, Epic Gardening's Molly Cole lets seasonal rhythms (garlic harvest, planting) set the creator content calendar. (228 words)
- [Shopify Affiliate Program | Function Over Followers | Superfiliate](/content/field-guide/video/types-of-creator-partnerships-by-molly-savage/index.html): Shopify Affiliate Program by function: Molly Savage on retailer-specific creators (HEB) and boots-on-ground ambassadors checking your shelf. (272 words)
- [Influencer Marketing Report | Weighted Matrix | Superfiliate](/content/field-guide/video/reporting-analysis-best-practices-by-molly-savage/index.html): Influencer marketing report past last-click: Molly Savage on the weighted channel matrix that captures the creator credit attribution misses. (286 words)
- [Instagram Reels View | Stories Win Conversions | Superfiliate](/content/field-guide/video/what-to-book-on-instagram-by-jonathan-claydon/index.html): Instagram Reels view less critical than Stories: Jonathan Claydon on why the swipe-up beats Reels and feed posts on conversion rate. (179 words)
- [Instagram Reels Aspect Ratio | The 2-Part Story | Superfiliate](/content/field-guide/video/what-to-book-on-instagram-by-kristen-althoff/index.html): Instagram Reels aspect ratio aside, Kristen Althoff runs a 2-part Story sequence (intro + reminder) on mid-micro 50K-250K creators for supplements. (188 words)
- [TikTok Influencer Agency | Storytelling Wins | Superfiliate](/content/field-guide/video/what-to-book-on-tiktok-by-korina-sanchez/index.html): TikTok influencer agency reality: Korina Sanchez on why storytelling beats direct response on a platform built for being-with-the-creator. (179 words)
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- [Influencer on TikTok | Average Video Wins | Superfiliate](/content/field-guide/video/tiktok-sourcing-by-lindsey-gamble/index.html): Influencer on TikTok evaluation: Lindsey Gamble on average video performance as the right metric for a platform that doesn't reward audience size. (176 words)
- [Vetting TikTok Influencers | Views First on TikTok | Superfiliate](/content/field-guide/video/tiktok-vetting-by-molly-cole/index.html): How to Vet TikTok Influencers, Molly Cole vets TikTok creators on view consistency and uses series momentum as her conversation opener. (177 words)
- [TikTok Influencer Database | Friend-at-Bar Copy | Superfiliate](/content/field-guide/video/tiktok-sourcing-by-micah-whitehead/index.html): TikTok influencer database approach: Micah Whitehead on the friend-at-bar messaging style and FastMS data targeting 5-10K follower activators. (182 words)
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- [TikTok Shop for Creators | Speak TikTok's Voice | Superfiliate](/content/field-guide/video/tiktok-shop-as-an-acquisition-channel-by-pontus-karlsson.html): TikTok Shop for creator outreach: Pontus Karlsson on TikTok's distinct content language where templated content from other platforms doesn't land. (150 words)
- [TikTok Influencer List | Enthusiasm Over Size | Superfiliate](/content/field-guide/video/tiktok-sourcing-by-molly-cole/index.html): TikTok influencer list at Epic Gardening: Molly Cole on why creator enthusiasm outperforms audience size, plus expanding into adjacent niches. (178 words)
- [TikTok Shop Affiliate | Marketing + Sales Merge | Superfiliate](/content/field-guide/video/tiktok-shop-as-an-acquisition-channel-by-molly-obryen.html): TikTok Shop Affiliate operational reality: Molly O'Brien on the supply chain readiness checklist before any brand launches into social commerce. (298 words)
- [TikTok Affiliate Program | CPM Efficiency Math | Superfiliate](/content/field-guide/video/types-of-creator-partnerships-by-lydia-lee/index.html): TikTok Affiliate Program budget defense: Lydia Lee on the CPM efficiency model that turns a 10M follower creator into a real eyeball estimate. (179 words)
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- [TikTok Influencer Agencies | Off-Platform First | Superfiliate](/content/field-guide/video/tiktok-sourcing-by-liv-soibelman/index.html): TikTok influencer agencies aside, Liv Soibelman builds the relationship off-platform first because TikTok is a testing system, not a discovery engine. (177 words)
- [SuperCollabs Privacy Policy](/content/legal/supercollabs-privacy-policy/index.html) (3,265 words)
- [Is TikTok Shop Legit | Organic Proof First | Superfiliate](/content/field-guide/video/sourcing-creators-on-tiktok-shop-by-amanda-young/index.html): Is TikTok Shop legit as a channel? Amanda Young on earning organic proof first so community feedback reveals which niche your product belongs to. (234 words)
- [Vetting TikTok Influencers | The Saturation Flag | Superfiliate](/content/field-guide/video/tiktok-vetting-by-liv-soibelman/index.html): While vetting TikTok influencers, Liv Soibelman screens for oversaturation (3 promos at once) and pays kickback only after real traffic lands. (180 words)
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- [Influencer Marketing Strategies | The 25-30 Floor | Superfiliate](/content/field-guide/video/testing-culture-by-josh-butowsky/index.html): Influencer marketing strategies with rigor: Josh Butowsky on the 25 to 30 creator floor and testing day-of-week separately from time-of-day. (329 words)
- [Tik Tok Influencer | Consistency Over Virals | Superfiliate](/content/field-guide/video/tiktok-sourcing-by-kendall-dickieson/index.html): Tik Tok influencer vetting at Graza: Kendall Dickieson on TikTok SEO searches and view consistency as the signal that beats hand-picked viral hits. (184 words)
- [What Is TikTok Shop | The 4-Channel Stack | Superfiliate](/content/field-guide/video/the-future-of-tiktok-shop-by-brittany-barnes/index.html): What is TikTok Shop fully? Brittany Barnes on the 4-channel stack: organic, Live, affiliate program, and Live affiliates running in parallel. (180 words)
- [Tool for Influencer Marketing | Creative > Audience | Superfiliate](/content/field-guide/video/testing-culture-by-ryan-waranauskas/index.html): Tool for influencer marketing testing: Ryan Waranauskas on tracking hook and body copy variations through one giant spreadsheet across all paid spend. (189 words)
- [TikTok Influencer Marketing | Product-Level Search | Superfiliate](/content/field-guide/video/tiktok-sourcing-by-amber-kai/index.html): TikTok influencer marketing sourcing: Amber Kai on hyper-specific product and trend searches inside TikTok Shop instead of broad keyword sweeps. (183 words)
- [TikTok Shop Coupons | The Collapsed Funnel | Superfiliate](/content/field-guide/video/tiktok-shop-as-an-acquisition-channel-by-oliver-silzer.html): TikTok Shop coupons in context: Oliver Silzer on the only channel that collapses discovery, consideration, and conversion into a single experience. (209 words)
- [Influencer Marketing Tool | Stop the LP Mismatch | Superfiliate](/content/field-guide/video/testing-culture-by-sarah-crow/index.html): Influencer marketing tool that matters: Sarah Crow on customized landing pages that fix the yoga-creator-hits-surfer-page conversion mismatch. (194 words)
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- [Influencer Marketing Strategy | The 7-Step Onboarding | Superfiliate](/content/field-guide/video/scaling-success-by-dani-murphy/index.html): Influencer marketing strategy at scale: Dani Murphy on the 7-step email onboarding flow that turned a chaotic inbox into a revenue program. (293 words)
- [TikTok Shop for Creators | Customers as Affiliates | Superfiliate](/content/field-guide/video/tiktok-shop-as-an-acquisition-channel-by-jonathan-snow.html): TikTok Shop for creators as acquisition: Jonathan Snow on free product + commission models and turning customers into a scalable distribution layer. (188 words)
- [TikTok Shop Affiliate Program | First-Mover Trust | Superfiliate](/content/field-guide/video/tiktok-shop-as-an-acquisition-channel-by-korina-sanchez.html): TikTok Shop Affiliate Program credibility: Korina Sanchez on reputable brands joining now creating first-mover advantage with hard-to-reach audiences. (196 words)
- [Influencer Marketing Campaign | Don't Repeat Quarterly | Superfiliate](/content/field-guide/video/testing-culture-by-lindsey-gamble/index.html): Influencer marketing campaign that compounds: Lindsey Gamble on earning the right to experiment and the three testing levels every program needs. (194 words)
- [Is TikTok Shop Legit | Fortune 500 Validation | Superfiliate](/content/field-guide/video/the-future-of-tiktok-shop-by-dan-albert/index.html): Is TikTok Shop legit? Dan Albert on the Fortune 500 brands (L'Oreal, Nike, Liquid IV) treating TikTok Shop as a real DTC revenue channel today. (203 words)
- [How to Sell on TikTok Shop | Creators as Customers | Superfiliate](/content/field-guide/video/scaling-tiktok-shop-by-catalina-leyva/index.html): How to sell on TikTok Shop at scale: Mary Ruth's Catalina Leyva on treating creator service with the same urgency reserved for paying customers. (191 words)
- [Is TikTok Shop Safe | Beat Big Brands | Superfiliate](/content/field-guide/video/the-future-of-tiktok-shop-by-jonathan-snow/index.html): Is TikTok Shop safe to invest in? Jonathan Snow on why 9 and 10-figure brands will flood the platform once regulatory uncertainty clears. (191 words)
- [TikTok Affiliate Program | 95% New Customers | Superfiliate](/content/field-guide/video/tiktok-shop-as-an-acquisition-channel-by-micah-whitehead.html): TikTok Affiliate Program incrementality: Micah Whitehead on 95% new customers and the Gorgie booklet that lifts deal-buyer LTV after the first order. (183 words)
- [Influencer Gifting Platform | Prove Your ROI | Superfiliate](/content/influencer-gifting/index.html): Influencer gifting, end to end: send products, automate outreach, and track real revenue per creator. Run every gifting and seeding campaign in one place. (1,251 words)
- [Influencer Marketing Example | By Brand Stage | Superfiliate](/content/field-guide/video/the-role-of-creator-programs-in-your-marketing-strategy-by-sachin-bhargava.html): Influencer marketing example by stage: Sachin Bhargava on why mature brands keep UGC off-site while smaller brands run it directly on the PDP. (195 words)
- [Influencer Marketing Campaigns | Single-Variable Tests | Superfiliate](/content/field-guide/video/testing-culture-by-lissa-regets/index.html): Influencer marketing campaigns with rigor: Lissa Regets on the written testing agenda and single-variable rule that turns guesswork into wins. (305 words)
- [Influencer Marketing Strategy Field Guide | Superfiliate](/content/field-guide/index.html): Influencer marketing strategy from 30+ leaders at Graza, MaryRuth's, MUD\WTR, and Oura. Free video lessons on sourcing, paid social, contracting, and TikTok Shop. (461 words)
- [Influencer Marketing Strategies | The Enterprise Split | Superfiliate](/content/field-guide/video/the-role-of-creator-programs-in-your-marketing-strategy-by-jonathan-claydon.html): Influencer marketing strategies for enterprise: Acceleration Partners' Jonathan Claydon on how 7 and 8-figure brands now split creator spend. (175 words)
- [How to Sale on TikTok Shop | The Window Is Closing | Superfiliate](/content/field-guide/video/scaling-tiktok-shop-by-dan-albert/index.html): How to sale on TikTok Shop before the window closes: Dan Albert on hybrid compensation models becoming the new commission baseline. (331 words)
- [TikTok Shop Seller Center | The Goalie Playbook | Superfiliate](/content/field-guide/video/the-future-of-tiktok-shop-by-micah-whitehead/index.html): TikTok Shop Seller Center reality: Micah Whitehead on Goalie's giveaway playbook and TikTok's free-shipping shift signaling legacy brands it's time. (190 words)
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- [TikTok Shop News | Quarterly Alignment | Superfiliate](/content/field-guide/video/the-future-of-tiktok-shop-by-amanda-young/index.html): TikTok Shop news worth tracking: Amanda Young on aligning marketing with whatever TikTok prioritizes that quarter to unlock algorithm leverage. (183 words)
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- [TikTok Shop for Creators | Open vs Targeted | Superfiliate](/content/field-guide/video/strategies-for-collaborating-with-creators-by-dan-albert.html): TikTok Shop for creators by campaign type: Dan Albert on running open as the waterfall and targeted for the core army of proven performers. (176 words)
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- [Influencer Marketing News | One Big Number Wins | Superfiliate](/content/field-guide/video/reporting-analysis-best-practices-by-mike-newton/index.html): Influencer marketing news to act on: Mike Newton on the One Big Number framework that beats sophisticated tools left to go stale on a dashboard. (173 words)
- [Influencer for Instagram | Counterintuitive Niches | Superfiliate](/content/field-guide/video/instagram-sourcing-by-kendall-dickieson/index.html): Influencer for Instagram sourcing at Graza: Kendall Dickieson on targeting BBQ and Mexican food creators for olive oil over the obvious accounts. (348 words)
- [TikTok Shop Creators | Lead With Commission | Superfiliate](/content/field-guide/video/strategies-for-collaborating-with-creators-by-korina-sanchez.html): TikTok Shop creators in saturated niches: Korina Sanchez on why commission structure alone decides which beauty and supplement brands win partners. (175 words)
- [TikTok Shop Seller Center | 90-95% Should Fail | Superfiliate](/content/field-guide/video/scaling-tiktok-shop-by-micah-whitehead/index.html): TikTok Shop Seller Center reality: Micah Whitehead on the 90-95% miss rate that's by design and the 80/20 retainer move that scales the winners. (189 words)
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- [TikTok Shop Live Dashboard | CPM First | Superfiliate](/content/field-guide/video/reporting-analysis-best-practices-by-korina-sanchez.html): TikTok Shop Live dashboard simplified: Korina Sanchez on CPM as upper-funnel KPI leadership reads and conversion rate vs site average as the proof. (349 words)
- [TikTok Shop News | Unexpected Pairings | Superfiliate](/content/field-guide/video/nurturing-relationships-with-tiktok-shop-creators-by-oliver-silzer.html): TikTok Shop news worth acting on: Oliver Silzer on unexpected creator-brand pairings that surface buyer segments your obvious fits would have missed. (317 words)
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- [TikTok Shop Coupon | Tier by Awareness | Superfiliate](/content/field-guide/video/strategies-for-collaborating-with-creators-by-molly-obryen.html): TikTok Shop coupon strategy by stage: Molly O'Brien on calibrating fixed fees, commissions, and discounts to where your brand awareness sits today. (188 words)
- [UGC Creator | The 5-10% Test Gap | Superfiliate](/content/field-guide/video/paid-media-best-practices-by-anders-bill/index.html): UGC creator content goes untested: Superfiliate's Anders Bill on the 5 to 10% paid-team test rate that wastes most whitelisting deals brands sign. (319 words)
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- [Influencer Marketing Reports | Engagement Signals | Superfiliate](/content/field-guide/video/reporting-analysis-best-practices-by-jonathan-claydon.html): Influencer marketing reports two-sided: Jonathan Claydon on social and performance metric buckets and engagement as a paid media directional signal. (181 words)
- [UGC Video | Boost Top 5 Posts Monthly | Superfiliate](/content/field-guide/video/paid-media-best-practices-by-kendall-dickieson/index.html): UGC video paid handoff at Graza: Kendall Dickieson on the top-5 monthly post boost that lifted ROAS 12x and dropped acquisition costs by 50%. (328 words)
- [How to Track TikTok Shop Order | $1,500 Weekly Mark | Superfiliate](/content/field-guide/video/measuring-tiktok-shop-performance-by-micah-whitehead.html): How to track TikTok Shop order milestones: 0 to 1's Micah Whitehead on the $1,500 weekly GMV threshold and the 25% reply rate benchmark. (319 words)
- [TikTok Shop for Creator | Hidden vs Open Plans | Superfiliate](/content/field-guide/video/strategies-for-collaborating-with-creators-by-oliver-silzer.html): TikTok Shop for creator coordination: Oliver Silzer on when the hidden targeted plan beats the open one and why successful brands run both at once. (182 words)
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- [TikTok Shop Sellers Center | The Retention Gap | Superfiliate](/content/field-guide/video/scaling-tiktok-shop-by-jonathan-snow/index.html): TikTok Shop Sellers Center retention trap: Jonathan Snow on the first-party data lock and 6% seller fee that quietly pressure contribution margin. (188 words)
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- [Creator Discovery](/content/social-listening/index.html): Leverage our Meta and TikTok API integrations 
to discover high-quality creators who are already posting about you. (289 words)
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- [How to Negotiate Salaries | Never Name First | Superfiliate](/content/field-guide/video/negotiation-levers-by-lauren-maxwell/index.html): How to negotiate salaries with creators: Dreamland Baby's Lauren Maxwell on never naming the rate first and her standard 30% reduction approach. (181 words)
- [TikTok Shop for Creator | The Daily WhatsApp | Superfiliate](/content/field-guide/video/nurturing-relationships-with-tiktok-shop-creators-by-brittany-barnes.html): TikTok Shop for creator loyalty: ClearStem's Brittany Barnes on the daily WhatsApp chat with sneak peeks that turns affiliates into a community. (176 words)
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- [TikTok Shop Coupon | Lifecycle Cadence | Superfiliate](/content/field-guide/video/nurturing-relationships-with-tiktok-shop-creators-by-korina-sanchez.html): TikTok Shop coupon retention: Korina Sanchez on treating creators like a customer base with a sequenced email cadence on commissions and incentives. (190 words)
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- [Industry Landers Baby/Kids | Superfiliate](/content/industry-landers/baby-kids/index.html): Explore the ultimate hub for baby & kids brands to scale their word of mouth programs. It has everything you need - and nothing you don’t. (416 words)
- [TikTok Shop | Superfiliate](/content/tiktok-shop/index.html): Superfiliate is now a proud Beta Partner of TikTok Shop! Bringing you a seamless integration to supercharge your influencer and affiliate programs. (259 words)
- [Brands in Bloom #1 - The Future of Influencer Marketing in 2024 | Superfiliate](/content/webinars/brandsinbloom/episode-1/index.html): Join us for an in-depth conversation about how to optimize creator content on paid social and performance marketing channels. We'll dive into whitelisting, allowlisting, and advertising best practices from in-house experts. (295 words)
- [Automations | Superfiliate](/content/automations/index.html): Meet your new 24/7 program coordinator. Automate discovery, recruitment, and program management with Superfiliate via Instagram DMs. (279 words)
- [Brands in Bloom #2 - Creator Paid Media & Performance Marketing | Superfiliate](/content/webinars/brandsinbloom/episode-2/index.html): Join us for an in-depth conversation about how to optimize creator content on paid social and performance marketing channels. We'll dive into whitelisting, allowlisting, and advertising best practices from in-house experts. (426 words)
- [Foundations - Field Guide | Superfiliate](/content/field-guide/theme/foundations/index.html): What you need to know to start a program on stable ground. (32 words)
- [Rebecca Beach - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/rebecca-beach/index.html): As an Influencer Marketing Strategist, Rebecca helps brands grow and strengthen their influencer and creator programs across various industry verticals and experience levels. She coaches clients on influencer marketing strategy, tactics, and best practices, and analyzes their program performance and opportunities for improvement. (184 words)
- [SuperMatch | Superfiliate](/content/supermatch/index.html): A 100% free service from Superfiliate that connects top influencer/affiliate marketing talent with brands looking for that next big hire to grow their programs. (184 words)
- [Articles | Superfiliate](/content/insiders/articles/index.html): Discover successful influencer marketing campaigns and get insights into the strategies that drove their success. Learn from real-world examples to inspire your own campaigns. (177 words)
- [Meta Ads Suite | Superfiliate](/content/meta-ads-suite/index.html): Unlock the full potential of creator relationships with one-click authentication, ad account management, and performance tracking for Meta Partnership Ads. (266 words)
- [Molly Savage - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/molly-savage/index.html): Molly is a strategic and analytical omni-channel marketing leader with over 12 years of experience in the CPG space. She specializes in the food & beverage and health & wellness sectors, having worked with brands like BOBABAM, Urban Remedy, Thrive Market, Omsom, and Manukora Honey. She excels at driving revenue growth and market velocity through innovative, scalable solutions. (198 words)
- [Sourcing & Vetting - Field Guide | Superfiliate](/content/field-guide/theme/sourcing-vetting/index.html): Finding talented influencers that align with your brand is essential to grow your program. So, what should you look for? (43 words)
- [Oliver Silzer - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/oliver-silzer/index.html): Oliver has worked in partnerships and business development within the marketing technology industry for 10 years. After previous roles with different SaaS and agency companies, he joined TikTok in early 2020, helping launch the TikTok Marketing Partners program, managing partnerships and integrations for creative, media buying and creator marketing to support advertiser growth. (204 words)
- [Paid Social + Performance Marketing - Field Guide | Superfiliate](/content/field-guide/theme/paid-social/index.html): Quality influencer content will supercharge your Paid Marketing efforts—if you know how to use it wisely! (20 words)
- [[Webinar Recap] How Meta Partnership Ads are replacing influencer Whitelisting | Superfiliate Insiders](/content/insiders/articles/how-meta-partnership-ads-are-replacing-influencer-whitelisting.html): Expert insights from Meta and Superfiliate on the future of creator marketing (554 words)
- [Brittany Barnes - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/brittany-barnes/index.html): Brittany Barnes is a TikTok strategist and data-driven Senior Marketing Manager at CLEARSTEM, where she leads the brand’s TikTok department, overseeing organic content, shop, affiliate programs, and TikTok Live. By transforming TikTok into a powerful sales channel, Brittany has positioned CLEARSTEM as one of the pioneering beauty D2C brands in this space. With a Master’s in Integrated Marketing and Data Analytics from NYU, she leverages her background to make data-informed decisions that consistently drive impactful results.‍ (218 words)
- [Lydia Lee - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/lydia-lee/index.html): Lydia is a digital marketing maven, with over 15 years experience in the Social Media and Influencer Marketing Field across many industries. She has experience building brands from conception to acquisition. Lydia is a data driven marketing professional who has built up brands to be on the Inc 5000's fastest growing private companies list. (213 words)
- [Kristen Althoff - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/kristen-althoff/index.html): Kristen Althoff is a seasoned influencer marketing expert with over five years of experience specializing in health and wellness. Initially starting her career in the fashion and beauty sectors, she successfully transitioned into the health and wellness space, where she has made a significant impact. Kristen built MaryRuth's influencer program from the ground up, driving the initiative to generate over $20 million annually. (263 words)
- [Integrations | Superfiliate](/content/integrations/index.html): Unify your tools with integrations designed to streamline your creator marketing efforts. (446 words)
- [Jonathan Claydon - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/jonathan-claydon/index.html): As Chief Strategist, Jon leads strategic growth and corporate development initiatives for the agency. He joined Acceleration Partners through the acquisition of Streamline Marketing, which he founded and grew rapidly to one of the leading firms in the partnership industry over seven years. (226 words)
- [Maurice Rahmey - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/maurice-rahmey/index.html): With over 12 years of experience in performance marketing, paid media, and digital measurement, Maurice is the founder and CEO of Disruptive Digital, a performance marketing agency that was also recently recognized by Meta as one of only 11 agencies in the US for their Agency Growth Program based on their sophistication and spend levels on the platform. (162 words)
- [Liv Soibelman - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/liv-soibelman/index.html): Liv Soibelman is a results-oriented marketer with expertise in customer acquisition and retention through eCommerce channels. She focuses on creating impactful content that resonates with contemporary culture, consistently strengthening the connection between consumers and products. (209 words)
- [Brands in Bloom | Superfiliate](/content/webinars/brandsinbloom/index.html): An open-dialogue series by Superbloom and Superfiliate that serves to elevate great people doing great work in influencer, brand, and digital marketing. (238 words)
- [Superfiliate | Copyright](/content/legal/copyright/index.html) (451 words)
- [Brenda Daniel - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/bren-daniel/index.html): Brenda Daniel is the Influencers and Organic Growth Lead at Obvi. She’s in charge of building Obvi’s presence on Social via affiliate-based Ambassador Program across Tiktok, Instagram, Youtube and beyond. She also oversees their Paid Influencer, UGC Production efforts, Whitelisting & other Growth partnerships like Events, Brand Partnerships & Marketplaces. (252 words)
- [Korina Sanchez - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/korina-sanchez/index.html): Korina has a passion for paid performance marketing & driving excellent results. She enjoys working in a fast-paced environment with a high-energy team to create new ideas and bring projects to the next level. (221 words)
- [Kendall Dickieson - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/kendall-dickieson/index.html): Kendall Dickieson is a social media and influencer consultant helping CPG/DTC brands across food, beverage, wellness and more understand how to be their consumer and creators best friend. She has worked in the space for 8 years, originally starting in the hospitality industry helping restaurants across New York City with driving foot traffic through creator events, viral content and more. (286 words)
- [Insiders #1 - Uniting Influencer & Paid teams for Partnership Ad Success | Superfiliate](/content/webinars/superfiliate-insiders/episode-1/index.html): Partnership ads are the future of Meta advertising, but brands are leaving money on the table. While influencer marketers negotiate great creator partnerships, only a fraction make it to paid amplification due to bottlenecks and silos. (36 words)
- [Delaney Henson - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/delaney-henson/index.html): Previously Community Lead at Peloton, Delaney has spent the last 3 years spearheading Brand Social and Community at ŌURA, turning it into one of the most used wearables for sleep, fitness, stress, and health! (96 words)
- [Amber Kai - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/amber-kai/index.html): Amber Kai is the Founder of Sequincial - a creative marketing consulting firm based in Los Angeles, that caters to brands and agencies that want to launch, scale, and perfect their creator marketing strategy.As a pioneer of the creator economy, She has served as a pivotal force in social media strategy and creator marketing development for over 500 brands and agencies while helping creators become household names. In her first year of business, Amber secured Multi-Million figures in partnerships with brands like Target, Adobe, Netflix, Armani, Samsung, Saks, and more. (229 words)
- [Milan Freeman - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/milan-freeman/index.html): Milan is an influencer marketing consultant with People’s Influence. She previously ran influencer programs at Fenty Skin, Curated, and Curology. (198 words)
- [Lissa Regets - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/lissa-regets/index.html): Lissa is a fractional CMO with deep digital marketing chops and a track record of generating tangible business growth. Over the last 15 years, she’s worked in various performance and retention marketing capacities for more than 500 companies from pre-market and seed-stage startups to multi-million dollar enterprise brands, and she has managed annual media budgets ranging from $0-$110MM. (274 words)
- [Dan Albert - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/dan-albert/index.html): Dan Albert is a performance-driven marketing expert specializing in influencer marketing and emerging social media trends, with over ten years of industry experience. He is a founding partner of 456 Growth, which includes both 456 Growth Media and 456 Growth Talent. Prior to launching 456 Growth, Dan served as an executive at the New York City boutique agency Central Entertainment Group. (231 words)
- [Lily Comba - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/lily-comba/index.html): Lily Comba is an expert brand strategist, influencer marketer, and the Co-Founder + CEO of Superbloom, an agency helping brands bridge the gap between performance-driven strategy and human-first campaigns. With nearly a decade of experience in influencer and affiliate marketing, Lily has pioneered some of the industry’s best practices at brands like Seed and Thrive Market. (109 words)
- [Catalina Leyva - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/catalina-leyva/index.html) (129 words)
- [Lauren Maxwell - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/lauren-maxwell/index.html): Lauren is the Director of Influencer Marketing at Dreamland Baby and formerly Athletic Greens. She’s a passionate influencer marketing expert with a proven track record of creating successful campaigns that drive engagement, increase brand awareness, and ultimately, boost revenue. (162 words)
- [Influencer Marketing Case Studies | Superfiliate](/content/insiders/case-studies/index.html): Discover successful influencer marketing campaigns and get insights into the strategies that drove their success. Learn from real-world examples to inspire your own campaigns. (143 words)
- [Molly Cole - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/molly-cole/index.html): Molly Cole is a creative and collaborative digital marketer and influencer marketing manager for Epic Gardening. She’s an expert in driving growth, raising brand awareness, and driving sales/installs through customer-centric campaign strategies. Molly specializes in cross-channel marketing, digital communication, and influencer marketing. (163 words)
- [Anders Bill - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/anders-bill/index.html): Anders is the Cofounder and CPO of Superfiliate, the fastest growing affiliate and influencer marketing platform. Superfiliate empowers ecommerce brands to scale their creator programs with features like cobranded landing pages, social listening, creator discovery, Meta/TikTok Shop integrations and much more! Anders has been building software in the creator economy for the last ten years and has a deep passion for building design-centric product teams. (122 words)
- [Cristina Vintimilla - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/cristina-vintimilla/index.html): Cristina's experience spans across wellness, lifestyle and beauty. She spent 4 years on the agency side supporting clients across a multitude of verticals to build influencer relationships for clients like Procter & Gamble, Pernod Ricard and others. (172 words)
- [Micah Whitehead - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/micah-whitehead/index.html): Micah is the Co-founder and CMO of the Zeroto1 Agency, the “go-to” social commerce agency of record, driving revenue for category-leading and disruptive DTC companies through social ads, performance influencer strategies, and TikTok Shop management. (145 words)
- [Ashley Brock - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/ashley-brock/index.html): If you are ready to become findable, Ashley Brock is your girl. She's an expert marketing coach, podcast host, and speaker with greater than a decade of experience in marketing. She's worked with small businesses to Fortune 500 companies... In fact, she's worked directly with over 200 small business owners across the world and managed over $200 MILLION in marketing spend on behalf of her clients over the last 10 years. She's grown her own business to 7-figures through the strategies she teaches every single day. (204 words)
- [Michael Newton - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/michael-newton/index.html): Mike is an experienced influencer marketer with over 8 years building and scaling influencer marketing programs on Twitch and YouTube for early-stage tech and DTC ecommerce companies. Mike got started with influencer marketing when he built the influencer marketing program at Discord, where he grew the program from handful of Twitch streamers to over 20 top Twitch streamers, and over 300 YouTube creators worldwide. (250 words)
- [Book Demo](/content/book-demo/index.html): Empower your customers and creators with cobranded landing pages, cash and store credit rewards, gifts, and much more! (118 words)
- [Dani Murphy - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/dani-murphy/index.html): Danielle Murphy is an influencer and partnerships manager at MUD\WTR, a wellness brand that offers a healthy alternative to coffee. With over 8 years of experience in DTC growth, social media and influencer marketing, she is an expert in designing and implementing strategic, creative, and measurable campaigns that boost brand awareness, recognition, and loyalty in the DTC market. (168 words)
- [Jonathan Snow - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/jonathan-snow/index.html): Dr. Jonathan Snow is Co-Founder and Chief Innovation Officer of Avenue Z, a media and technology company specializing in growth marketing for consumer brands. Prior to his role at Avenue Z, he founded and sold several ecommerce brands and The Snow Agency (acquired by Avenue Z). Jonathan has overseen multiple 9-figures in performance media spend and has worked with some of the largest Shopify brands in the world. (200 words)
- [Colleen Pereos - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/colleen-pereos/index.html): With over seven years of experience in the skincare and wellness industries as well as over eleven years in sales, Colleen is a passionate and creative Director of Partnerships at CLEARSTEM Skincare, a company that offers natural and science-backed products for acne and anti-aging. (150 words)
- [Ali Appelbaum - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/ali-appelbaum/index.html): Ali was a driving force behind Tonal's rise into becoming the world's smartest home gym; working with some of the biggest athletes, celebrities, and influencers including the likes of Lebron James! (86 words)
- [Molly O'Bryen - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/molly-obryen/index.html): I am currently leading Flywheel’s TikTok Shop program where I am leading our service, delivery and go to market planning. I have been leading new retail and customer experience strategies in ecommerce for nearly two decades with two years at Flywheel, three as an entrepreneur and ten at Nordstrom in Ecommerce & Merchandising. (124 words)
- [Amanda Young - Field Guide Mentor | Superfiliate](/content/field-guide/mentors/amanda-young/index.html): Amanda blends creativity with data-driven insights to shape a powerful brand narrative that engages, educates, and advocates for women's well-being. From overseeing content creation to implementing cross-channel strategies, she thrives in the intersection of creativity and marketing precision. (112 words)
- [Webinars | Superfiliate](/content/webinars/index.html): Dive into open-dialogue series with Superfiliate and our sister influencer marketing agency Superbloom to elevate great people doing great work in influencer, brand, and paid media. (46 words)

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