The operator’s playbook for brand, creator, and growth

Field Notes is the influencer marketing podcast for the people actually doing the work. 20 years of combined experience, hundreds of millions in budget, and zero gatekeeping. Real strategies, real examples, and the parts the other shows leave out. New episodes bi-weekly.

Latest episode

Building Brands That Move as Fast as Consumers

Join Lily Comba and Sarah Crow in this tactical deep dive with Jay Hunter, CEO of Sprinter and launch lead of k2o by Sprinter, Kylie Jenner’s beauty-first hydration line.

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All episodes

Building Brands That Move as Fast as Consumers
Field Notes
Building Brands That Move as Fast as Consumers
June 17, 2026

Field Notes In Practice | From Affiliate to Ambassador: Turning Links into Loyalty
Field Notes
Field Notes In Practice | From Affiliate to Ambassador: Turning Links into Loyalty
March 25, 2026

About Field Notes

Field Notes is the influencer marketing podcast for brand marketers and creator partnership leads who want to know what's actually working. Hosted by operators with 20 years of combined experience and hundreds of millions in budget run, we unpack influencer marketing strategy, creator partnerships, and brand deals the way people inside the room actually talk about them.

Every episode goes past the surface trends. We break down what's driving performance, where brands and creators get it wrong, and how the best teams are evolving creator strategy across Instagram, TikTok Shop, and YouTube. Topics include: building an affiliate program that scales, structuring brand deals with creators, choosing influencer marketing platforms, micro vs macro creator strategy, and the real numbers behind campaigns that worked (and the ones that didn't).

No gatekeeping. No recycled frameworks. Just real strategies, real examples, and a touch of chaos. New episodes weekly.

About the hosts

Sarah Crow

Head of Creator Strategy, Superfiliate
Sarah Crow is a DTC marketing vet with five years of experience building the brand ALOHA Collection from $0 to a multi-million dollar company and over two years working in the influencer marketing software industry as a senior strategist consulting with over one hundred brands across a variety of verticals in influencer marketing, 360 marketing, brand, and design. She is now the in-house head of creator program strategy at Superfiliate.

Lily Comba

Founder & CEO, Superbloom
Lily Comba is an expert brand strategist, influencer marketer, and the Co-Founder + CEO of Superbloom, an agency helping brands bridge the gap between performance-driven strategy and human-first campaigns. With nearly a decade of experience in influencer and affiliate marketing, Lily has pioneered some of the industry’s best practices at brands like Seed and Thrive Market. Her relationship-first approach to the channel has not only resulted in hundreds of millions in revenue but in helping brands value their partners and customers as much as their bottom line.

Frequently asked questions

When do new episodes drop?

New episodes of Field Notes publish every week. Subscribe via your preferred podcast platform or join the Field Notes newsletter to get each episode delivered with show notes.

Who is Field Notes for?

Field Notes is built for brand marketers, creator partnership leads, agency operators, and creators who want the unvarnished version of what's working in influencer marketing right now. If you write briefs, manage budgets, run partnership ads, or build creator rosters, this show is for you.

What topics does the show cover?

Influencer marketing strategy, creator partnerships, affiliate program design, brand deal structures, TikTok Shop, partnership ads and whitelisting, micro vs macro creator strategy, influencer marketing platforms, and full campaign breakdowns with real numbers.

Where can I listen?

Field Notes is available on Apple Podcasts, Spotify, YouTube, Pocket Casts, Overcast, Amazon Music, and via RSS. Full video versions live on YouTube and on each episode's page on superfiliate.com.

Can I suggest a guest or topic?

Yes. Email sarah@superfiliate.com with the guest, the topic, and why operators would care. We read everything.

Do you publish transcripts and show notes?

Every episode page includes a full, speaker-labeled transcript, chapter timestamps, key takeaways, and a list of resources with links to every brand, tool, and study mentioned.

Is the show sponsored?

Field Notes is produced by Superfiliate. We don't run third-party sponsors. When Superfiliate comes up in conversation, it's because it's the honest answer to a guest's question, never as a paid placement.